Twitter Facebook LinkedIn Flipboard 1 Wondering if Inbound Marketing is just a passing fad or flavor-of-the-month? Not sure if what you’re hearing about its power to attract prospects and turn them into leads is accurate – or even possible? Well, if being featured in The New York Times is any indication, Inbound Marketing is here to stay. It works. On Tuesday of this week, the paper published an article about the increasing cost and diminishing ROI of pay-per-click for small businesses, “Small Players Seek an Alternative to the Expense of Pay-Per-Click.” The article highlights the struggles of a small vacation rental company managing 20 properties throughout the mountains of Georgia as it tries to grow its business. Having first relied on pay-per-click (PPC) advertising to generate leads, the company saw some growth, but at an enormous cost. The company’s owner was eventually convinced to try Inbound Marketing. By creating relevant content – primarily blogs on topics like where to find the best local fishing holes – and optimizing that content so search engines would find it, he was able to decrease his PPC costs while increasing visits to his website: The company’s spend on PPC went from $140,000 a year to just $33,000 a year Organic traffic shot up 91% The number of visitors converting to leads increased 37% It’s a great story, and one that’s not atypical of the results we see with clients committed to Inbound Marketing. Take a look at the article here, then take a look at our free download, Why Organic SEO Is Better Than PPC to learn even more on the topic. Twitter Tweet Facebook Share Email This article originally appeared on Whole Brain Marketing and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?