How things have changed in just a few years. We’re in the process of helping a client launch a new brand and while planning strategies and tactics to support the launch, we were struck by how different our list looks than it may have just five years ago.

True, some things will always be priorities like a strong brand identity, a trademarkable name, recognizable logo, and clearly defined competitive advantage. However, the must-haves and nice-to haves have definitely evolved. Inbound Marketing wasn’t even a thought!

Here’s a quick look at the basics of launching a new product today vs. just a few years ago.

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Its crazy that only one activity, press releases, has the same priority as five years ago – and even that has changed in how it is executed!

Have you launched a new product or service in the last 12 months? Are you planning to launch one in the next 12? What does your launch plan look like? Does it cover the basic priorities of today or does it look more like a historical plan?

Today, Inbound Marketing plays an important role in any launch plan. Download our Step-by-Step Guide to Inbound Marketing to learn more.

Read more: Inbound Marketing Triage – Fix these 7 Items First and In this Order