The holidays are, without a doubt, the best time for businesses to make a profit. Believe it or not, 30% of all annual sales happen between November and December. It shouldn’t come as a surprise that companies rely on this time of the year to grow their brand so they can start the new year strong.

Between new holiday shoppers and existing visitors coming back for festive deals, it’s possible to dramatically boost your profits and prospects during this period. If your goal is to expose your site to new customers while getting more conversions, stick around.

Today, our goal is to put you on the path to success. We will explore several ways you can get more people to take advantage of your offers while showing prime examples of how to use existing marketing platforms to get more holiday sales.

Let’s get started!

Optimize Site Performance

You can put thousands of dollars into your holiday marketing strategy, but it won’t matter if your site doesn’t work. Things like loading times can significantly impact how long people spend on your site and what actions they are willing to take.

Consider this: a 1 second delay in page load time can result in an 11% loss in total page views. In other words, a seemingly insignificant loading difference can result in you losing over 1/10th of all of your traffic.

If at least half of those people were willing to sign up or buy something from your website, it’s not hard to imagine how much revenue business owners are missing by not optimizing their website.

There are other ways you can create a better user experience for your audience, which will help you see substantial growth this season. Other tips to enhance performance include:

  • Optimize images for quicker loading times
  • Invest in a caching plugin
  • Separate long-form posts and comments into multiple pages for readability

All of these changes lead to users have a fast, fluent experience on your website. If you can impress them with your online store’s performance, you can expect to see more sales during the holidays.

Improve Funnels

Every business offers different products and services. As a result, there are likely several sales funnels you use to turn consumers into customers. When the holidays come around, you should start preparing for the influx of new visitors by creating funnels specifically for holiday shoppers.

For example, if you are promoting a limited time seasonal deal on your top products, it’s a good idea to put the advertisement on social media as a way to reach new consumers that may have never heard of your brand.

You can even include a timer on the advertisement, so users know exactly how long they have to take advantage of your offer. Using fear of missing out (FOMO) typically results in 60% of interested consumers making a purchase within 24 hours.

The sense of urgency displayed by your offer encourages them to visit your website. If people visit through your promotion, you can set up a funnel designed to guide them through the buying process by showing users the offer, benefits, testimonials, and finally, a checkout page.

Don’t stop with new customer funnels, either. There are plenty of opportunities to improve your existing funnels by adding a festive twist that’s bound to get your business more sales and engagement.

Segment Email Leads

Speaking of your sales funnels, let’s talk about email marketing. There’s no question that email marketing is one of the best ways to reach your target audience, especially during the holiday season.

Here’s the thing, though: consumers will get a ton of emails from businesses this year. If you want to see significant results from your email strategy, we suggest segmenting your email list.

Segmenting occurs when you divide up your lead list based on consumers’ habits, interests, and pain points. You can calculate this information by reviewing customer feedback forms, your Google Analytics account, or engagement through email. Simply put, you should send subscribers information that they will find relevant.

So, an online shoe store would likely segment their users based on the style of shoe they’ve purchased in the past. It wouldn’t make sense to advertise tennis shoes to someone that only buys high heels on your site, or vice versa.

Creating audience segments and sending out relevant emails can substantially improve the results of your campaign. When businesses send out personalized emails to consumers, they tend to see an impressive 14.31% increase to their open rate.

Amplify Your Social Media Presence

One of the best ways to increase your sales during the holiday season is to amplify your brand awareness. Social media is an excellent tool for building engagement and followers across multiple platforms at once. Over 3 billion people use platforms like Facebook, Twitter, and Instagram every year.

The number of people using social sites surges towards the end of the year when everyone is looking for the best Black Friday coupons and limited-time deals. If you’re there to meet their needs, you can bet that many of these people will eventually come to your site and become customers.

The key is to use all of the different tools available on each platform to expand your reach. For example, Facebook groups and Twitter hashtags are excellent ways to connect with people that are genuinely interested in what you’re offering. Similarly, Instagram Stories can help you visually connect with users, which can help you build trust and turn casual browsers into dedicated customers.

You have to find the social media platforms where prospects spend their time and amplify your brand awareness on those sites.

Conclusion

We are all living in dramatically different times than we were a year ago. As an online business owner, you can expect to see more traffic and sales this year. Many people plan to use the internet for shopping instead of traditional brick and mortar establishments.

Use the tips we highlighted today to improve your website and build targeted campaigns that get more people interested in your products and services. Remember, this time of the year is crucial for growing your business the following year. Many first-time seasonal shoppers come back to websites just like yours after their initial purchase.