You might think that emojis are just for kids but you’d be wrong; emojis are a part of everyday online communication now so get used to them. Plus, emojis aren’t just for fun, they can actually improve your marketing messages. In fact, according to a study featured in Psychologist World, researchers found that emojis, when used in conjunction with a written message, can help to increase the “intensity” of its intended meaning. The more intense you can make your marketing messages, the more likely your audience is to take notice, engage and take action.
But you don’t want to over-do it. Adding too many emojis and using them in the wrong places won’t get you the results you’re looking for. So, how can you use emojis in your marketing to increase engagement and delight your audience? Here’s how to use emojis in your marketing, the right way.
Increase email opens and click-through rates.
By using emojis in your email marketing, you can increase your email open rate and click-through rates. Adding emojis can really help drive home the message you’re trying to convey to your email subscribers. For instance, instead of a boring subject line like “Increase Your Email Subscribers”, try something like “Increase Email Subscribers by 28.57% 🚀”. Subscribers are much more likely to click on the subject line with the emoji and your email will stand out among the rest in inboxes.
Remember to stick to emojis that make sense to people, you don’t want to choose an emoji that will have users stumped as to what it even represents. For example, you can use the traffic light emoji 🚦 to grab people’s attention, the light bulb emoji 💡 to convey a great idea or the hourglass emoji ⏳ to represent a time-sensitive offer.
Use a free tool like Emojipedia to search for any emoji you want and get the shortcode to embed it in your emails.
Boost engagement on social media.
Social media is the easiest place to use emojis in your marketing. Just drop an emoji in your post and you’re good to go. But if you really want to boost engagement on social media, you need to use emojis the right way. The reason for using emojis in social media is to evoke a certain feeling in your audience and to encourage them to use the emoji in reaction to your post.
Netflix even created their own custom blindfolded emoji for their hit Bird Box, to pair with the BirdBox hashtag. This encouraged a lot of engagement and had their audience tweeting about the film like crazy.
Humanize your chatbot.
Chatbots are pretty much a must-have on websites today. Your customers need access to instant customer service 24/7 to solve their issues. But sometimes chatbots can feel cold and lifeless. Luckily, you can use emojis to humanize your chatbot. If used correctly, emojis can let your customers know that you relate to their feelings and help them feel a better connection with your business and your chatbot.
For instance, when your chatbot greets your customer it can say “Hi there, how can I help?😄” and when your chatbot solves the customer’s problem and they express their gratitude for your assistance, your chatbot can say “ 👍 Glad we could help!”. Use emojis in your chatbot sparingly and always pair them with a text message. You’ll make your customer service experience that much more delightful by sprinkling in some emojis.
Make your ads stand out.
Just because ads are a little more serious and sometimes a little expensive, doesn’t mean you can’t use emojis in them. Using emojis in your ads will make them stand out from the rest of boring, obvious ads on social media.
Take this example from AdEspresso, the ad on the right with the emojis stands out much more than the one without.
Not only will emojis make your ads stand out, but they also get you better results. According to a study from PsyPost, emojis can make online messages easier to understand and more believable. Most people don’t trust ads; they think that the company is just telling them anything they want to hear to make a sale. But emojis can soften your message and make it more authentic. But don’t force an emoji into your ad, only use them if they’re relevant.
Over to you.
Make your audience smile or laugh, inspire them, give them hope, evoke empathy or make them feel special, all with a simple little emoji. Who knew such a tiny thing could have so much power? Now that you know these tips for how to use emojis in your marketing, your messages will have more meaning and get better results than ever before.
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