Does the thought of marketing your product or services online seem like a daunting task? Do you get confused before you even get started? The good news is this doesn’t need to happen! If you want to be successful at online marketing there are several things you can do to increase your chances.

The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and/or creation; marketing needs to be tops on that list. Marketing is sometimes left to chance. But, if you really want to be successful, you have to place a high priority on it.

online marketing strategyWeek One – Planning Ahead

One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service. It’s not a “one and done” proposition. It takes several weeks or even months to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.

Week Two – Email Marketing

No, it’s not dead. When done correctly, building a healthy email list full of hungry prospects is one of the most important ways to earn money, practically on demand. Make it your goal to fill your list so that you can market your products and services repeatedly to your audience in a more direct way. Create ongoing campaigns for your autoresponder segmented by where, when and how a prospect signs up for your list. If you know in advance what you will write about on your blogs, social media, and in email marketing, you’ll be more successful.

Week Three – Smart Promotion Tactics

You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right. And guess what? If it doesn’t feel right either you won’t do it or you’ll apply half-hearted efforts that return less than satisfactory results. The fact is you don’t have to resort to sleazy tactics to succeed at earning money online.

You can market your products with integrity and pride because all the products you create and find are exactly what you claim they are. No marketing “puffery” required. When you are proud of your products you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your products and services when they are of high quality.

Week Four – Getting Exposure

marketingEven if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums such as online radio interviews and podcasts, guest blogging, writing a book, speaking engagements and more. You might also want to look into strategic joint ventures and / or paid advertisements on Facebook and other platforms.

Planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.