Marketers have caught on to the fact that people love visuals. Infographics are easily shared online and can convey meaningful messages in a simple way. However, the web is utterly inundated with infographics these days. Many of these infographics are generic and just plain boring. These types of data visualizations never last long online, and they’re oftentimes clicked over by readers. Make sure that your visuals stand apart from the masses by considering each of the following aspects of creating the perfect infographic.
As the founder of Infographic World, I may be a bit biased when it comes to this area, but I believe one of the most important aspects of creating data visualizations is the level of design quality. Low-quality infographics do not excite readers. The infographic’s chance of being read decreases as quality decreases. What’s the point of creating it if no one will read it?
Nowadays, there’s so little attention given when it comes to reading content online. Infographics are about capturing attention by stimulating readers’ eyes and minds. If you want to be noticed, your infographic needs to grab the reader’s attention from the start. Design a beautiful infographic that stands out from the rest. This will provide the best chance of conveying your message and guiding the reader to a desired action.
Infographics can be appealing because they’re eye-catching and informative. They can be used to showcase valuable information, including your industry’s growth or your company’s success. So is there such a thing as too much information? Yes! Clients sometimes adamantly demand that every little detail be represented in their data visual. Don’t fall into this infographic trap. Visuals are meant to convey a lot with a little. Remember the saying, “A picture’s worth a thousand words.”
Basically, the point of an infographic is to tell the meat of a story. A person can read it, be educated, and then perhaps follow some sort of action item provided on the infographic’s host page. Trust me, people will click past a four-page infographic and you’ll never see results. Designers should create infographics that tell readers enough to cover the story, make it fun to read and view, and that’s it. Less is usually more in the infographic world.
Creating a user-friendly infographic means creating an infographic that flows. The visual needs to walk the reader through a story. This means the design should be created in a way that moves the reader’s eye systematically through the infographic. Good data visualization requires a fluid and clear line of logic. Merely throwing together a bunch of pretty illustrations and numbers is not going to accomplish anything other than frustrate or turn off the reader. Random and low-quality infographics never result in success online.
The best way to target your prospective audience is to create visuals that truly resonate with them. This necessitates research into the industry to uncover attention-grabbing facts that will hit home with the intended audience. In the end, you want to connect with the readers. This new relationship increases the level of value readers place in your infographic and your brand. That’s what data visualization is all about.