Twitter Facebook LinkedIn Flipboard 0 One of my clients asked me how to make a QR code for their offline collateral – including business cards, brochures, flyers and posters – that customers can use to go to my client’s website via their smart phones. Here’s how you can set this up in less than 30 minutes (and for free). This assumes you have Google Analytics installed for tracking purposes. Ready? 1 – Copy the Link to Your Landing Page First things first. Go to the page that you want people to go to. Ideally, it should be mobile-ready (easily readable on a mobile phone). Copy this link directly from your browser so you get it right! 2 – Build Your Custom URL Go to the custom URL builder in Google Analytics. Plug your URL in and include details about campaign source, medium and campaign name (the rest is optional). These forms are free-form, so put details that will help you identify the source of this campaign (e.g. “business card QA code”). Google Custom URL Builder 3 – Create Your QR Code There are many free QR Code creators available. Here is the one I use for this tutorial: QR Code Builder 4 – Download Your Code and Test Once you generate the code, download it as a picture file and test it using a QR code reader on your phone. 5 – Check Your Analytics Go to Google Analytics. On the left navigation bar, go to “Sources > Search > Campaigns” and then find your campaign (it may take a few minutes to show up – make sure you refresh your browser). Are you seeing the results of your test? 6 – Place Your QR Code Into Your Collateral Take this image and place it (or have your designer place it) in your business cards or other marketing materials. I use cards from Moo.com – I can past custom images into my business cards. Ready? QR codes are a great way to get tech-savvy people to access your site using their smart phones. Are you ready to give it a shot? Let me know how you’ll use this in the comments below. Twitter Tweet Facebook Share Email This article originally appeared on Right Mix Marketing Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly … View full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?