When you think of reaching out to your audience in 2019, you likely think of email, social media, and live chat. Phone marketing is a lost art, right? Not quite. In fact, it’s still possible to generate leads and skyrocket your sales by encouraging phone conversations between your representatives and customers.

We are going to look at several ways you can boost your sales by allowing consumers to call your business. The topics range from choosing a compelling call-to-action and analyzing your analytics after you start accepting calls.

Let’s dive in!

Use a Mobile-Responsive Design

In 2018, there were a recorded 5.13 billion smartphone users. Here’s some additional context — that’s 66.52 percent of the global population. It’s not surprising that many businesses use phone marketing to communicate with this broad audience.

If you want to allow customers to call your business, you have to think about fine-tuning your web design. Traditional mobile-friendly websites do not let users call a company because they are viewed the same way from both a smartphone and a PC.

A mobile-responsive design, on the other hand, allows you to customize the look and feel of your website on their smart device. Instead of a lazy port of your home page, they will see a wonderfully rendered site that is formatted and customized for their phone.

Simply put, if a consumer isn’t able to interact with your business with their smartphone, they are not likely to copy down your number and call you at a later date.

Add Click-to-Call as a Primary CTA

Your call-to-action will vary depending on the behavior of consumers on your site, as well as their device. Building sales with consumers requires you to put your number out where everyone can see it. Your on-page optins should give mobile users an option to call you if they have any questions.

Similarly, your email marketing campaign will benefit from selectively sending out messages with the ability to call directly from the email. If someone is on the fence about making a purchase with your business, this prompt could result in a sale.

You can merge the idea of traditional lead magnets with an invitation for consumers to give you a call. For example, if you create an ebook that you’re offering to new subscribers, you should include a section at the bottom of the book, letting them know that they should call if they have any questions, thoughts, or concerns.

Work on Customer Service and Support

High-quality customer service and support teams are vital to the success of your phone marketing campaign. When someone calls your business, will they be greeted by someone kind, courteous, and knowledgeable? If not, you should rethink your customer service strategy.

The best approach you can use in this situation is continued training. Offer your employees soft skill training, product knowledge education, and take some calls and provide real-life examples. These three tactics will help you build confidence in your team in terms of their company knowledge, and ability to communicate over the phone.

Don’t forget to hire competent and helpful social media support to generate leads and help customers. Social media profiles allow you to add numbers directly to your profile, and consumers can call your business from your direct message conversation. Social media staffing peaks occur during website maintenance and the release of new products. You may need to shift your employees around so they can hand the influx of phone calls during this time.

Analyze Your Results

You should have a mobile-responsive site, CTAs that encourage consumers to contact your business, and a well-trained staff at this point. Now it’s time to analyze the results from your phone calls and merge that data with customer surveys post-call.

You can use this information to learn more about your target audience, their pain points, and what they hope to accomplish with your product or service. For example, if a majority of your customers offer feedback on wait times, you may need to consider hiring more staff members to keep up with demand. Similarly, if consumers complain that they weren’t satisfied with the education of your staff, you could use this opportunity to conduct a refined training course.

Use this information to expand your product base while educating your customer support team, and you’ll have no problem boosting your sales with phone marketing in 2019.