Infographics can be fascinating. Done well, they can tell a compelling story, bringing data to life in completely new ways. But they can also be bland. Boring. Or worse – irrelevant.

Now, I have created a few infographics:

And while these have had between 1000 and 5000 views, they clearly could be better. And now, with this guide from Eloqua, maybe they will be. My first focus – “think ‘data narrative’”.

But what about you? Have you created an infographic (or 10)? What have you learned? What works? And which one is your favourite?

Infographics in 15 Minutes