Hosting an event to celebrate the launch of your new business is a common practice. Not only does it increase brand awareness, but it also provides an ideal opportunity to network with other companies in your industry. Here are three new services you can use to bring more people to your event.

Live Streaming

You might think that making your event available to view online would reduce the number of attendees, but you’ll actually be widening your audience to a whole new demographic of potential viewers. Sometimes, no matter how much you’d like to attend an event, basic geography, finances, and timing can make it an impossibility. Live streaming is much simpler than many people might think and there are numerous online guides about how to host your event on possible platforms like Youtube, Skype, and Ustream. Similarly, live blogging can easily be done on your own website, but make sure to include visible social media buttons to the most popular platforms to encourage discussion.

Social Media

Making it easy to link to websites like Facebook and Twitter is just the start though. Encouraging your guests to share and talk about the the event on their various social media profiles can be a great form of marketing. Try incentivising this by offering them the chance to win a competition or by offering vouchers that will be redeemable on upcoming products. If you’re planning to include a question and answer portion in the event, you could also ask both members of the audience and those watching at home to tweet their questions to the event’s official profile. Not only will this give you a higher volume of questions to pick from, but it will also make your audience who couldn’t make the event feel more involved.

Custom Structures

Finally, choosing the right venue can make or break an event. For many people, corporate events can be boring and, for busy companies especially, they can also seem like a bad use of their time. To mitigate this, you should aim to find a venue that reflects your business as a whole rather than just focusing on the fundamentals. You can do this by partnering with a specialist like Neptunus to create a custom-made temporary structure tailored to your own ideas and design. This way, you can make sure that your mark on the office calendar is a date that people are looking forward to.

Hosting an event is never easy, but by taking advantage of these new services you can help ensure this one is worth all of the time spent planning.