Believe it or not, October is here already. Halloween is coming up fast, so many marketers are planning for holiday shoppers on and after Black Friday. While it’s a good idea to have a plan in place to maximize sales during this period, it’s important to start your holiday marketing campaign right now.
If your goal is to increase sales after Thanksgiving, you need to have a strong email lead list and plenty of social media followers. You can start increasing these numbers to better prepare for the holiday season by using Halloween-themed marketing.
Our goal is to inspire you by showing off several practical Halloween marketing ideas you can use on your website. The advice we are offering today will help you increase website traffic, email leads, social media engagement, plus much more.
Try a Spooky Redesign
Do you like seeing businesses celebrate the holidays? Most of us do. It’s fun and exciting to see how companies change their design and product selection to get ready for the inevitable sales burst towards the end of the year.
Consumers are drawn to businesses that change based on the season. This type of action provides a more interactive experience, which can keep people engaged with your company for a long time.
Making small adjustments to your website can dramatically improve your traffic, as well as engagement. You don’t have to do a complete redesign. Small changes to reflect the next big holiday can go a long way towards getting consumers invested in your brand.
For example, you could change your brand banner to feature witches, skeletons, and pumpkins sprinkled throughout the background. You can also do some pretty exciting stuff with your live chatbox. Give the AI program a festive greeting to use, and make use of emojis like pumpkins and black cats.
A total redesign could confuse customers and lead to problems with your brand identity. Keep the changes subtle, and take user feedback into consideration. If you see that most of your customers want to see more festive content next year, don’t be afraid to step up your design changes next year.
Start a Virtual Costume Contest
Costume contests are a Halloween tradition celebrated by many of us. Did you know it’s possible to bring the same magic from those events to the virtual world? Photo contests are extremely popular when brands want to grow their social media profile and get more traffic on their website.
Essentially, businesses ask their customers to take pictures of themselves using the product they purchased. The goal is to get more exposure through social sharing while building social proof.
When you hold an online costume contest, it all comes down to the photos. Set up a giveaway and ask users to submit pictures of themselves in their best Halloween costume. Tell them that they get bonus points for finding unique ways to fit your product in with the theme.
Pick an excellent prize that incentives users to submit their photos, and share the results on social media. Using this marketing strategy, you can dramatically improve brand awareness. Think of it this way; over 2.5 billion people use Facebook alone. Given the number of people on this platform and many others, it’s easy to see how one simple costume contest can boost your lead generation efforts for the holiday season.
Don’t forget to use your social media channel to get your followers ready for Halloween. Create appropriately themed-images and posts and schedule them throughout October. You can talk about your favorite scary movies, candy, and everything in between. Once people see that you’re bringing up Halloween topics, they will likely respond and follow your brand.
Social media drives 31.24% of all referral traffic, so generating interest in your company on platforms like Facebook, Instagram, and Twitter is vital to your success.
Create Halloween-Themed Content
We suggest you create Halloween-themed discounts, emails, and blog content. We know time is short, so you might not have time for a 10 email drip campaign. However, you can create a small 3 email series wishing subscribers a happy Halloween while showing off your latest deals.
Now, create several blog posts to help get your customers in the mood for the season. In your email series, include links to the Halloween posts. Delivering value that’s both entertaining and actionable to your subscribers is always essential, especially if you’re getting ready to promote an offer.
Finally, create marketing banners that you can use to showcase your Halloween specials. Make sure to get offers in varying sizes so you can promote through your website, social media, and email.
This short marketing flow will result in more subscribers becoming customers and increase sales among existing customers. When it comes to designing your content, banners, and emails, every company is different, so use your best judgment.
Back to You
Time is running short, and Black Friday will be here before you know it. It’s up to you to get out there and start generating leads for your business. The best way to get started is to grow your lead list leading up to Halloween.
You’ll have fresh leads that remember your brand. Plus, consumers are willing to spend money with companies online, especially with in-store Black Friday nearly becoming obsolete. Now is the best time to get started, so don’t delay. Feel free to steal some of these ideas and create your Halloween marketing campaign.
This article was written for Business 2 Community by Jared Atchison.
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