Inbound marketing training can often be a blessing and a curse.
Inbound marketing is a marketing methodology that is statistically proven to drive more traffic and convert more leads, but also entails doing many different things… all fairly well… all at the same time.
Where to Begin Your Inbound Marketing Training
If you like it full force and you like it free, then HubSpot dominates Inbound Marketing training with free webinars, blogs and content. The only investment that you need to make is in time and focus to learn. HubSpot’s superb training will teach you about the art and science of:
- Search Engine Optimization
- Blogging and Social Media
- Lead Generation
- Lead Management
- Email and marketing automation
- Marketing Analytics
Inbound Marketing University
Also if you are a real achiever and want to become a “Certified Inbound Marketing Professional”, then Hubspot has it’s own Inbound Marketing University complete with tests. (Start cramming now!)
HubSpot services range from a basic 200.00 monthly to 5000.00 monthly.
SeoMoz primarily deals in Search Engine Optimization (SEO) software that can benefit any website a great deal in ranking highly on various (and we mean Google) search engines. The service is offered free for the first thirty days at the “pro” level. This software will help your company with:
- Crawl Diagnostics
- On Page SEO
- Link Analysis
- Traffic Data
This software isn’t cheap and is mainly for businesses that utilize SEO services to there fullest. Prices range from 99.00 a month to 499.00 for the Elite Pro offering. However, their SEO blog is not only extensive, but packed full of helpful hints and advice for the DIY’er.
Like getting leads? Yeah, we know, dumb question. Marketo caters to the lead nurturing and web analytic crowd. They are a software platform that caters to B2B. The services they offer include:
- Lead Management
- Sales Insight
- Revenue Cycle Analytics
- Data Base Management
- Social Media Integration
Marketo has two pricing plans. The “pro” pricing plan covers marketing automation and lead management at around $2000.00 a month. The “enterprise” tier starts at about $3,600.00 a month and adds to the professional plan, added security, the ability to add additional users for a lower price, and a sandbox environment for users. Again, a little pricey, but their marketing blogs are fantastic!
So, whether you are a “do-it-yourself’er” or you would like to talk to one of our Go Time Marketing Account Managers about either partnering out some of the tasks or letting us “do-it-for-you” services, just give us a call (800) 693-4339, drop us a line ([email protected]), fill out our form (to the right–>) or “chat us up” with our widget. One way or another, we are at your service.