ronn torossian virtual reality marketing

3-D technology has had its chance to be the “next wave” in consumer marketing technology. Virtual reality stands ready to fulfill all of the potential that 3-D technology was not able to truly capitalize on. Top companies are already beginning to implement virtual reality into their marketing structures, and with good reason: There are incredible opportunities available for virtual reality and marketing in the current business generation.

Virtual reality represents the most complete immersion into an experience that consumers have ever had. When it comes to marketing digitally, this means that you can completely surround your potential client with the experience of your product, providing them with a much more realistic view of what you can actually do for them. The companies that will thrive in the new Web 3.0 generation of marketing will definitely find a way to incorporate this into their day-to-day marketing structure.

Virtual reality has the potential to completely replace many forms of digital marketing that are waning in influence today. For instance, the direct email marketing structure that continues to annoy people will quickly be replaced with a more entertaining and informative experience that can easily be opted into. There will be no more cluttered email boxes of sales messages that are wordy and irrelevant; each marketing piece will now offer a complete and total experience that it will be difficult to turn down, especially because of the novelty that virtual reality currently holds with the general public.

Digital marketing with virtual reality can also incorporate many technologies that have been sitting on the shelf. For instance, in the world of audiophiles, 9:1 surround sound speakers in ultrahigh definition have not really been able to be used in marketing campaigns, even with top paying Fortune 100 companies. Virtual reality will actually require this kind of audio definition in order to keep up with the visual experience. This will employ many high flying technical experts in the audiovisual world that were previously trying to dumb down their technology in order to sell it to companies who were not ready to receive it.

Along with the above examples will come many technological advancements that cannot be foretold. Because virtual reality is already gearing itself to be an open source type of technology, it is only natural that the talented cloud of technology producers who have improved technologies from the iPhone to Linux will find ways to take virtual reality to the next level.