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Welcome to the latest edition of my new weekly blog series, “Free Marketing Ideas”. Each week I will identify and explain a simple marketing idea that you can employ at low or no cost. Last week’s topic was Groupon and Living Social.

This Week’s Topic = Free Advertising Offers

You are a potential advertiser. If you’re not already spending money on paid advertising, that is how the companies that profit off of paid advertising see you.

And because they see you as a potential advertiser, aka customer of theirs, they will make an effort to win your business. Companies like Facebook, Google, Bing, and others want you to spend money advertising through their medium, and they will entice you with free trials. So take advantage of them.

Google and Facebook frequently make these free trial offers, by giving you what amounts to free money to spend. They want you to spend this money, find that it creates new customers for you, and then continue to spend your own money with success. And they know that if the money you spend does not produce any returns, you will likely not spend money with them. So they’re willing to help you make the advertising work.

Take advantage of this opportunity by signing up for their services. Create an account, but don’t necessarily start spending right away. They may contact you, but if they don’t you should not hesitate to contact them first. Let them know you are interested in testing out their advertising platforms, but that you are not completely sure it will work for you. You can even go so far as to ask for help and a free trial. Big companies like these won’t hesitate to work with you, because they are chock full of resources and eager to win your business.

But it’s not only the big companies that have these kinds of offers. You just have to keep your eyes open. Chances are, if there is an advertising opportunity that interests you, you can test it at a discount, if not for free.

Share your thoughts on this idea, and other free marketing ideas in the comments section below and keep the conversation going!