The worst case scenario for any letterbox drop is to have each delivered flyer to end up in the bin, but a series of design flaws can easily lead to this happening. Designing and printing your flyer at home can lead to a serious downfall.
Poor quality images
One of the biggest turn offs of many flyers is a poor design quality. The biggest mistake by do-it-yourselfers is the blown-up picture — a small image that looks high quality until it’s expanded. This is often done when trying to bring a bigger focus on the logo, which reflects badly on your branding, when moving an image or design from one format to a bigger one or because of poor image resolution.
Typos
Even if writing or top quality content isn’t normally associated with your industry, it pays to get your flyers written or proofread by someone who is. Poor grammar, sloppy spelling or silly mistakes can all lead to a lack of customer trust which means they won’t follow through with a purchase or phone call.
Cheap quality
While you may feel that the most important thing is getting your company’s name in front of as many eyeballs as possible, that doesn’t mean you should cut corners. A home-designed and printed flyer, roughly cut and printed in black ink looks like a rushed, shoddy job — not something you want associated with your company. Getting your work designed professionally and printed on high quality paper can make the world of difference.
Hard to read text
If you’re printing a flyer it’s probably because you have something to say. Trying to squeeze too much on so you have to reduce the font size can make it hard to read, as can poor colour choices or printing on a device that’s running out of ink. Picking the right font for your flyer can also have a big effect on how easy it is to read.
Done well, a letterbox drop can be one of the most effective forms of marketing out there, but if you try to take shortcuts you’re likely to end up with a disappointing return from your flyers.