Twitter Facebook LinkedIn Flipboard 0 If spring’s the time for cleaning, summer’s the time for home improvement. Every summer, people begin to think about updating and upgrading their living situation, whether it’s through renovations, remodeling, or purchases. During these warmer and brighter months, people line up to get into open houses, sample flooring and bathroom tiles, and get in the mood for spending money to upgrade their home. This is especially true this year, with rumors of rising interest rates sending consumers rushing to get their finances in order while the rates are still favorable. Summer Surge Versus Winter Slump We looked at a narrow cut of real estate and home improvement advertisers to understand how summer impacts consumer behavior. There are obvious patterns of consumer interest during the summer months (June to August) that drop during the winter. Click-through rates for home improvement search ads go up almost 15% during the summer when compared to the winter months, signaling an increased interest in home improvement topics. Conversion rates also trend 37% higher during the summer. While we saw a brief spike during late December and early January, this is presumably for the holiday season, as people look for deals and make plans to change things for the New Year (and which doesn’t offset the general trend of summer home improvement). Competition Also Heats Up in the Summer Unsurprisingly, real estate and home improvement advertisers are aware of the summer effect. Competitiveness peaks during the summer months, with search CPCs jumping 4% before falling back again during the winter – when consumers aren’t quite as eager to paint the outside of their house or spend time remodeling. If you’re looking to slap a fresh coat of paint on your digital marketing strategy, it’s always good to begin by understanding where your audience is and when they’re engaging. For marketers looking for potential home buyers or renovators, be sure to take advantage of the summer months, when people are splurging on new shelves or looking for a new place to call home. Twitter Tweet Facebook Share Email This article originally appeared on Marketing Insights | Official Blog of Marin Software and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?