Follow the Yellow Brick Road to Marketing Success

The Wizard of Oz is an American classic that has continued to capture audiences from decade to decade with its unforgettable anthems and timeless life lessons. So as you follow the yellow brick road down memory lane, make sure to incorporate what you’ve learned from Dorothy and the rest of the gang into your daily marketing routine as well.

It Takes Brains, Heart, and Courage

Every marketing firm experiences peaks and valleys, much like Dorothy on her road to Oz. From finding companionship in the Scarecrow, the Tin Man, and the Lion to her painful encounters with the Wicked Witch of the West, Dorothy had many ups and downs. It’s important to remember that each day might not turn out exactly as you plan, but nevertheless, it’s your job to roll with the punches. Your brand’s image depends on how you respond to each situation, the good and the bad; it just requires a little brainpower, heart, and courage along the way.

Lions and Tigers and Bears, Oh My!

Although you don’t have to worry about running into your competitors in a dark, haunted forest, keep in mind that other marketing resources are out there, producing similar content for the same target audience. So you must ask yourself certain questions that will set your brand apart from the rest, like: How are you differentiating yourself from the competition? How can your audience relate to your brand and your brand only? Once you figure out the answer to these questions, don’t be afraid to showcase your specialties. You, too, have your own pair of ruby slippers; you just have to know how to use them.

Pay No Attention to That Man Behind the Curtain

Much to Dorothy’s dismay, the great and powerful Wizard of Oz turned out to be an elderly man using magic smoke and flashy projections to fool all who looked up to him. Keep in mind that you don’t have to make a big show of it all to attract the right audience either. From establishing relationships on social media to sharing what’s going on around the office, it’s all about humanizing your brand. So step out from behind the curtain, just be you, and your audience will follow.

Somewhere Over the Rainbow

Although there’s no place like home, it’s vital that you don’t get completely stuck in your ways. Sure, Dorothy was content in Kansas, until a tornado came along and sent her into a tailspin (literally). During her travels through Munchkin Land all the way to the Land of Oz, Dorothy immersed herself in each new situation that came her way. The world of marketing is an unpredictable one; more often than not, you can’t plan what will happen next. From changing content marketing trends to the ever-growing number of social media platforms, the success of your brand depends on how you choose to adapt to change and leverage new opportunities.

I’m off to see the Wizard, are you? By implementing these lessons, you may just get your marketing wish!