marketing adviceWhen it comes to running a successful marketing team, it’s like running a massive, complicated machine that has a million different moving parts that all need oil and attention. Even more: it’s like running a machine that you invented. Every marketing machine is a little different, and you are constantly coming up with new ways to make that puppy run. So why not take some expert advice from these five inventors? They are famous in history for their innovation and wisdom, so learn what you can from this expert marketing advice.

“The most successful [people] in the end are those whose success is the result of steady accretion.” –Alexander Graham Bell

We have a soft spot in our hearts for Mr. Bell–he invented the telephone, after all—but when we read this quote, we think of content marketing. Part of what makes the best content marketers so successful is their massive amounts of content. As they accrete more assets to share with their audience, their reputation as creators of excellent content increases. So accrete steadily. Create a piece of content every day—even something as simple as a blog—and add to your arsenal of what your audience values.

“Today’s scientists have substituted mathematics for experiments, and they wander off through equation after equation, and eventually build a structure which has no relation to reality.” –Nikola Tesla

Tesla is something of a rockstar when it comes to his discoveries and the legacy he left behind, and this quote is similarly devil-may-care. To us, it’s a comment about strategy. Sometimes we get bogged down in over-thinking our marketing plans. We wallow in data and watch the number and forget the most important part of marketing innovation: the innovation part! If you want to find what works, try new things. Constantly experiment with new copy, new visuals, even new fonts. You never know what will mean the difference between “meh” marketing and marvelous marketing if you don’t try new things.

“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.” –Leonardo Da Vinci

This is a nice tie-back to Tesla. Half the battle in marketing is having the right attitude. Don’t be afraid to fail when you try that new stuff that Tesla suggests. The key is doing more of what works when you discover what that is. That’s why we love call tracking, for example, because it allows marketers to see what advertising efforts work, and then enables them to do more of it. Da Vinci was ahead of the game.

“If I had asked people what they wanted, they would have said ‘faster horses.’” –Henry Ford

This might be our favorite quote, because it gives a hat tip to the imagination. The key to successful business is creating a product or service that people want, but don’t yet know they want, simply because they haven’t imagined it exists. Not to toot our own horn—toot toot—but that’s why we are so passionate about voice-based marketing automation. It offers benefits that businesses love but that, before VBMA, they didn’t know could be so important. Don’t merely give your customers faster horses: give them a fantastic, shiny machine they never even dreamed of.

“Measure what is measurable, and make measurable what is not so.” – Galileo Galilei

If we didn’t know better, we’d think Galileo worked for Ifbyphone. He clearly would have been in favor of our “measure everything” mantra. If you want successful marketing results, measure what is measurable. The stuff you think isn’t measurable? Direct mail? Billboards? Skywriting? It’s all measurable if you have the right tools. Learn what it takes to make it measurable and make it happen.

There you have it. Five geniuses offer their words on the keys to successful marketing. What you do now with this magnificent marketing machine you’ve invented is up to you.