A Checklist of what exhibitors should bring with them to trade shows.

A Checklist of what exhibitors should bring with them to trade shows.

With all of the people that will be coming in and out of trade show displays at the show, it is important that you and the rest of the staff are wearing proper attire. You should not only look professional, but should also be comfortable; the more comfortable you are, the happier you will be. Here are a few pointers on how to prepare for your convention display.

Shoes

Since you will be on your feet for hours at a time, the right pair of shoes can make all the difference. I don’t mean casual tennis shoes, but there are plenty of professional-looking shoes that are also made to protect your feet.

Clothing

First of all, think about the size of the trade show because the more people that will be there, the warmer it will be. Wearing a suit may not be entirely practical when you are in a packed venue. Since the convention will be cooler in the morning and warmer in the afternoon, dress in layers so that you are able to stay comfortable at your portable display.

Arrange Lunch Breaks

A big display booth no-no is eating or drinking in your exhibit. Make sure there are enough people staffing the trade show booths to leave for a lunch break. Trust me, you are going to need a break to re-energize, so use this time to grab a bite to eat, have some coffee, and relax.

Breathe Mints

If your breath is not great, attendees probably won’t want to talk to you long. Mints will definitely help keep these potential new clients around a little bit longer.

Slow Times

At some point, traffic may slow down quite a bit. During this time, you or one of your fellow staffers should leave the trade show display to connect with other exhibitors or attendees you meet at other show displays. Always make sure there is at least one person at your booth in case you do get a little bit of traffic.

These tips will help keep you and your staff happy during the long hours spent at display booth.