Every marketer needs the right tools in order to succeed in running marketing campaigns.
Good tools make your life easier, from blogging tools to research and tracking tools.
Unicorn tools are unique and magnificent time-savers that free you up to focus and prioritize.
Here’s a list of every marketing tool you need updated for 2018.
100 Must-Have Marketing Tools
This mega list of marketing tools is categorized.
Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more.
Most of these tools are either free or affordable.
Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns.
1. Digital Analytics Tools
- Google Analytics
- Google Analytics Premium
- Adobe Analytics
- Kissmetrics
2. Facebook Messenger and Chatbot Tools
- MobileMonkey
3. Social Media Publishing Tools
- HootSuite
- Buffer
- SproutSocial
- Viralheat
- FalconSocial
4. Online Customer Service Tools
- MobileMonkey
- Zendesk
- Help Scout
- Get Satisfaction
- Freshdesk
- Groove
5. Social Media Listening Tools
- SocialMention
- Talkwalker Alerts
- BuzzSumo
- Social Crawlytics
- Sysomos
6. Social Media Campaign Tools
- Shortstack
- Spredfast
- Woobox
- Pagemodo
- Tabfoundry
7. Site Audience Comparison
- SimilarWeb
- Alexa
- Google Analytics
- Experian
8. SEO Keyword Analysis
- Google AdWords Keyword Planner
- Google Trends
- SEMRush
- Bing Ads
- Übersuggest
9. SEO Rank Checking
- Google Search Console
- SEMRush
- Searchmetrics
- Moz
- Ryte
10. SEO Site Crawling
- Google Search Console
- Ryte
- Screaming Frog
11. SEO Backlink Analysis
- Google Search Console
- SEMRush
- Ahrefs
- Majestic
- LinkResearchTools
12. AdWords Paid Search Analysis
- WordStream
- SEMRush
- SpyFu
- Optmyzr
13. Influencer Outreach and Management
- Buzzsumo
- BuzzStream
- Traackr
- Onalytica
- Lithium
14. Data Management Platforms and Audience Targeting
- Cxense
- Criteo
- Krux
- Neustar
- Oracle
- Adobe Audience Manager
15. Page Engagement Tools
- Clicktale
- Crazy Egg
- Tealeaf
16. Content Management Systems
- Sitecore
- Adobe Experience Manager
- Acquia
- Oracle WebCenter
17. Blogging Tools
- WordPress
- HubSpot
- Movable Type
- ExpressionEngine
- Drupal
18. Content Curation and Authoring Tools
- Evernote
- IFTTT
- Feedly
- Scoop.it
- Cronycle
19. Landing Page Creation and Testing Tools
- Unbounce
- LeadPages
- Instapage
- Optimizely
20. Digital Asset Management
- Adobe Experience Manager
- Wistia
- Vimeo
- Uberflip
- Placeit
21. On-site Push Notifications
- Hello Bar
- BrightInfo
- Sumo
- Evergage
- Bounce Exchange
- SaleCycle
22. Personalization for Ecommerce
- Evergage
- Barilliance
- Marketizator
- SaleCycle
- Monetate
23. Ecommerce Cart Recovery
- Cloud.IQ
- SaleCycle
- Optilead
- Fresh Relevance
- Pure360
24. A/B and Multivariate Testing Tools
- Convert
- Visual Website Optimizer
- Optimizely
- Oracle Maxymiser
- SiteSpect
25. Ecommerce Management
- Magento
- Woo Themes
- Shopify
- PrestaShop
- Actinic
26. Product and Customer Review Tools
- Trustpilot
- Feefo
- Yotpo
- Bazaarvoice
- Reevoo
27. Call Tracking
- Infinity
- Convirza
- ResponseTap
- CallTrackingMetrics
- CallRail
- Nextiva
28. Marketing Cloud, CRM and Campaign Management Tools
- HubSpot
- Marketo
- Hatchbuck
- SalesForce
- Oracle Marketing Cloud
- Adobe Marketing Cloud
29. Email Service Providers and Marketing Automation Services
- Aweber
- iContact
- MailChimp
- Constant Contact
- Get Response
- Infusionsoft
- Act-On
30. Email Marketing Optimization Tools
- SurveyMonkey
- Polldaddy
- Typeform
Take your marketing strategies to the next level using the tools above.
Over to you; what marketing tools do you swear by?
What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!