It is likely that you are unaware of how many “shoppers” call your office/business and ask typical shopper questions in order to decide whether they should hire you.
Most business owners assume that their staff knows exactly how to answer those questions and that they routinely convert those shoppers into active patients, clients or customers.
If you have made this assumption of your staff, prepare to be shocked!
When was the last time you had a friend or family member call your office/business and “test” the person who answers the phone by asking typical shopper questions?
If the answer is, “Never!”…that changes today!
Create a list of the 10 or so most frequently asked shopper questions someone might have if they called your office.
Then, have someone your staff does not know call and ask those questions.
You’ll want feedback on how effectively they answered the questions, as well as the staff members demeanor, attitude, willingness to help, etc.
This is an effort you want to put in place immediately. And, you should test your staff on a regular basis. I recommend every six to eight weeks!
Finally, track your stats. How many shopper calls do you get per week/month.
How many are converted?
What can you do to raise that number/percentage?
Let me know – I’m here to help.
Dr. Len Schwartz
Pres/CEO of Pro2Pro Network
P.S. Are you a Dentist who needs help growing your practice? Check out – Dentist Marketing