The “rise of the machines” is making tasks easier and more effective for everyone, and many companies are learning that technology is also giving their sales team a boost as well. The future of sales teams everywhere are destined for automation. According to Nucleus Research’s 2013 CRM Benchmark Report, 87% of the companies surveyed reported benefits from sales force automation. One highlight is that the faster the deployment time for cloud applications is, the more increased profits will be. The sales team will be able to hit the ground running on how leads, not sift them out of an endless spreadsheet. Any business knows, one of the most important aspects of their business is sales, and anything they can do to improve in that category is a huge plus.
Deployment of sales force automation is commonly worked into a larger scope of internal change for a business, and tied in with sales strategy and management. This unification between project, sales strategy, and management will ultimately drive the percentage of profits up. The group who will thank you the most is the administrative staff, because it will save them time, and the company won’t have to hire more people to meet sales demands. More than 10% 9f the companies using sales automation see a 10-20% reduction in administrative overheard.
Another way automation can be used in sales is to integrate it with customer service. This will give the sales team greater visibility of their accounts, and a way for them to figure out exactly what needs to be done in order to help clients. Especially since they can access this information from their mobile device.
The new cycle and combination of social, mobile, and the cloud will bring about some exciting changes in 2013:
Internet bandwidth will ramp up, and sales force automation deployment will move to cloud pick up.
Tablet devices will continue to become the primary standard-issue device for sales organizations.
Sales departments will actively pursue the single view of the customer.