Twitter Facebook LinkedIn Flipboard 0 Marketing technology – or MarTech – can be a mystifying category, especially in today’s media landscape. The phrase encapsulates a wealth of different digital marketing tools and services that often fail to fall within a specific industry vertical or product classification. What’s more, the number of businesses offering MarTech solutions has ballooned of late, which has led to a dizzyingly over-saturated market that can be tough for businesses to navigate. In a recent LinkedIn Pulse post, “How to Stand Out in an Increasingly Crowded MarTech Landscape,” March Vice President Erica Frank explored the current state of this fast-growing industry. In the piece, she offers up the important questions MarTech companies need to ask themselves if they want to stand apart from the many other players hoping to claim a stake of this lucrative market. Erica also takes a look at some of the recent big-name MarTech mergers and acquisitions making headlines over the past year, which raises a few interesting points about what MarTech really means. For instance, companies that once only offered measurement or analytics software are now coming under the corporate umbrella of complementary tech giants that offer social media advertising tools, to name just one example. While mergers and acquisitions generally signal market consolidation, which usually indicates a shrinking landscape, that’s not necessarily the case for MarTech. While the number of independent companies offering MarTech services may be shrinking as they fold into larger corporations, investment into MarTech services is still sky-high – and growing. This seems to be the case across the tech landscape, which we highlighted in a recent post that discussed the growing tech scene for entrepreneurs in Chicago. In it, we highlighted some of the major wins for Chicago tech firms over the past year, and a brief forecast for how they’ll continue to bode well in the months ahead. All told, despite uncertainties regarding classification and naming in the future, MarTech as we know it today will continue to be a booming – albeit competitive – sector in the years to come. In The Evolution of PR, Content Marketing and Blogging, we cover: The ongoing changes in the world of PR The principles of content marketing for tech companies Important blogging strategies How to use press releases for more than just brand-building Download Twitter Tweet Facebook Share Email This article originally appeared on March Communications and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022