The interior of a car is no longer limited to the basic functions that control direction and speed. As more sophisticated technology is added to vehicles, there can be quite a learning curve to understand what every button does. Audi has changed the basic, often hard to understand owner’s manual and used augmented reality technology to make it quicker and easier to learn the features of your car.

Cadillac ATS

In the running for what I would call the “best advertising use of augmented reality,” Cadillac gave the car-buying public a way to engage with the ATS in a way never seen before. Through a series of chalk drawings of beautiful scenes across the world, a user could use his or her mobile device to watch the vehicle navigate the road in each scene in a truly unforgettable way.

Haagen Dazs

Your mother always told you not to play with your food, but it’s impossible to resist with the new augmented reality experience from Haagen Dazs. Aim your iOS device at a pint of HD ice cream and enjoy a serenade from a violinist.

Augmented Reality is letting brands connect and engage with consumers like never before. According to augmented reality developer DAQRI, the increased engagement also leads to higher retention rates, meaning that people who experience augmented reality are more likely to remember that experience.

It’s exciting to watch where this new technology will take us in the future, as it becomes more accessible and wearable technology like Google Glass is developed.

What great augmented reality experiences have you seen, and what do you think are the long-term marketing implications? Leave us a comment below!

photo credit: turkletom