Twitter Facebook LinkedIn Flipboard 0 Leveraging a strong domestic base “We made our mark in the US and now we see the opportunity to really build on that and expand all over the globe.” Ryan Ball (@ryanlball) Many great American B2B manufacturing companies have built great businesses with innovative, quality products, strong domestic sales and loyal customers. They have a strong domestic foundation. But it’s harder to grow than it used to be. Simply working hard & smart isn’t enough any more. The good news is that there are great growth opportunities – but an updated approach and fresh mindset are definitely required. To oversimplify, companies can develop programs which will enable them to #SellMoreHere (through effective digital marketing) and #SellMoreThere (through planned global expansion.) And it all starts with strong companies built on a solid base. The world is listening to your domestic B2B marketing On the #SellMoreHere tact, inbound marketing provides a proven methodology (when planned properly and executed meticulously) that enables B2B companies to effectively market and grow sales for even ‘boring’ traditional industrial products. But one of the amazing byproducts of great content marketing is the global traction that results. Whether this is a benefit or hassle depends on perspective – but growth in global traffic and leads are common for companies that execute well on digital marketing strategies. That creates opportunities, low hanging fruit if you will, to begin to explore global sales. That’s the #SellMoreThere element of the B2B business development equation. Merging the two Business growth gets especially exciting (really, honestly, you can start to grow and have fun in business again!) with a confluence of the two. That’s powerful – it’s like a 1 + 1 = 3 sort of punch. (Here are a video and article on the topic.) HubSpot has inspired many American businesses to embrace inbound marketing by making it accessible. Now in an exciting twist I believe they are modeling for their large community of users, followers, VARs and affiliated agencies the next step of dynamic business growth. In their new recruiting video for their EMEA sales office, manager Ryan Ball makes it simple. “We’ve made our mark in the US and now we’re taking it global.” An inspirational example Many companies hesitate to fully embrace inbound marketing because at the end of the day it takes a lot of work, certain skills, bold optimism and a change of mindset. But by following HubSpot’s inspirational example, many have made the leap and seen huge business results. Hopefully HubSpot’s global initiative can similarly inspire all those users whose inbound marketing efforts accrue great global traffic and numerous marketing & sales qualified leads….but who thus far haven’t pursued them. Sure, just like inbound marketing itself, successful global expansion requires a base strategy, careful planning, hard work, specialized skills and experience, optimism and most importantly, a mindset shift. But many companies have already manifest those attributes! So just as HubSpot’s leadership has created legions of wildly successful business development case studies, perhaps now it will inspire more American manufacturing companies to strategically pursue portions of the other 95% of the world’s consumers. Need help getting started globalizing your inbound marketing and selling into export markets? We’ve got lots of helpful material on those topics. Start with this one! Twitter Tweet Facebook Share Email This article originally appeared on Evolutionary Marketing New Markets Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022