This weekend I ran a marathon, the Berlin marathon. It’s been a long journey through the training to marathon day but now I’ve done it I can reflect back on it and what I’ve learned.

A lot of what I learned during the training can be applied to copywriting, marketing and running your own business, and it’s given me a lot of inspiration for blog posts.

It’s often said that the hardest part of running is getting out the door and getting started, and I found this to be true on more than one occasion. There are days when I could find any number of excuses not to go for a run:

  • I’m too tired
  • It’s too warm
  • It’s raining
  • I’m really busy today and I need to get X, Y and Z done for my clients
  • I’ll just check Facebook before I go
  • I’ll just deal with this email before I go
  • It won’t matter if I miss just this one run

Copywriting is much the same. The hardest part is often getting started and you can find an excuse not to sit down and write that blog post, web page or flyer that’s been on your to do list for a while. Perhaps you’re using some of these excuses:

  • I don’t know what to write about
  • It’ll take me ages to write it
  • I’m not very good at writing
  • I’m really busy today and I need to get X, Y and Z done for my clients
  • I’ll just deal with this email before I sit down to write
  • I don’t think writing a blog post or email will help my business
  • I’ll start tomorrow

These excuses are a trick your mind plays on you to stop you doing something that will really benefit your business.

I have tactics for getting runs done when I don’t feel like it such as arranging to meet a friend for a run. You need to develop your own tactics to overcome these excuses. If you’re busy schedule time in your diary for writing that web page or if you don’t know what to write about then think about questions your customer ask you or think about how something outside of your business life has comparisons with your business (just like this article).

For every excuse there is a tactic to deal with it, you just need to be creative.

Starting to write your email, web page, blog post or flyer doesn’t need to be a marathon. You just need to take that first step.