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Every marketer worth their salt needs a trusted arsenal of tools that help you take your marketing from darn good to amazing. The foundational platform we use for marketing and sales automation is HubSpot, and we’re constantly writing about how great HubSpot is.

But you need more than terrific marketing automation software to get the most ROI on your marketing efforts. We’ve discovered some really cool tools that help us understand our customers, measure our success, and improve our content for our customers. We thought you’d like to check them out.

You may have heard of some of these tools, but I guarantee you’ll find a new one here you’ll want to try.

4 Tools No Marketer Should Be Without

Seventh Sense

Are your emails getting moved to the trash before they’re even opened? The problem might not be your subject line, but your timing. Seventh Sense is a terrific tool that delivers your sales and marketing emails to your recipients at the ideal time—when they’re in front of their email. And it integrates with HubSpot for tracking metrics!

We use Seventh Sense to schedule email sends for each individual contact, based on the time they’re most likely to open it.

Hotjar

HubSpot and Google Analytics can tell you how well a page has performed, but they can’t tell you why. Hotjar fills that gap and gives you terrific insights about user behavior on any page of your website.

We use Hotjar to create heatmaps that show us exactly where people are clicking on a page, and how far they scroll. We can also record visitors and see how each visitor is interacting with the site. It also lets us create polls and surveys for gathering users’ opinions in order to create a better experience and to ensure that we’re delivering the highest-quality content possible.

Google’s Mobile-friendly Test

Remember Mobilegeddon? Last year, Google launched a batch of algorithm changes designed to push mobile-friendly websites to the top of search results, ahead of non-mobile friendly sites. With this heavy priority on mobile-optimized websites, it’s important to know how yours stacks up. Google’s own free tool is the best way to determine if Google considers your site mobile-friendly. Just enter your URL and Google tells you if you’re mobile-friendly or not. If not, you’ll get a list of issues and suggestions for correcting them.

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Right Relevance

Right Relevance is a tool we use to find out what people are talking about in a given industry, as well as how much authority those people have. We can use this information to interact with these folks—which means that if one of these people with authority retweets or shares our post, we benefit from reaching a greater number of people, and what amounts to a recommendation of our content by someone people respect in that industry.

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RiteTag

You want your tweets to trend, but you’re just not seeing the engagement you’d hoped for. You’re peppering your posts with hashtags to increase visibility, but maybe you’re using the wrong hashtags. If you pick one that’s obscure, no one will see it because they’re not looking for it. If you pick one that thousands of others are using each day, it’ll get buried in the noise.

RiteTag is a terrific freemium tool that can help you find the right hashtag—and it’ll even tell you if the tag is good for immediate results or to get seen over time.

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The best part about these tools is they’re easy to use—and fun to discover. Try them out and see how they’ll help boost your marketing ROI.