One of the best-kept secrets for gaining valuable new audiences is Co-Marketing. Co-Marketing lets you share and obtain content that will stand out amongst the competition while expanding your businesses reach.

Now that you’re thinking about Co-Marketing it is time to understand how you’ve been part of this complex machine all along.

Co-Marketing has existed for so long that it has silently integrated itself into mainstream marketing without reaching its full potential or gaining the attention it deserves. Co-Marketing is the open door for two brands to collaborate on promotional endeavors with co-branded offerings that include content and experience sharing. In Co-Marketing partnerships, both organizations expand their audience by sharing content and advertising between their respective audiences.

When it comes to Co-Marketing, you should probably know a few things…

It’s Not Too Good To Be True, But It Is Too Good To Ignore.

Your time is valuable, and when you’re stretched thin, all the work you produce echoes that fatigue. Knowing that Co-Marketing can give you access to an expanded audience for your business isn’t enough. You need to go and share your content sooner rather than later.

Educate and advertise for your company to like-minded consumers that are more likely to buy your service or product? Who passes up an opportunity like that?

As you start to integrate Co-Marketing into your marketing arsenal, your mind is awake and rejuvenated, thus allowing you to focus more clearly on your goals. One of the great things about this Co-Marketing team is that as you start to share new content received by your partner, your partner is also sharing your content and exposing their audience to your busines.

Two Audiences Are Better Than One

Through Co-Marketing, you’re ready to receive a fresh new crowd, and one you might not have possessed the capacity to associate and connect with otherwise. Consider every one of the advantages two organizations boasting your content and growing your readership offers.

So, how are those benefits measured and put to use?

With Co-Marketing, the turnaround time for results is simple when starting with the necessary tools. Enter the relationship with:

  • Concrete and reasonable objectives
  • Mutually valuable content marketing plans
  • Sharp eye for discovering the right company alliances

Meeting these criteria will allow you to form the right partnerships, align the right co-strategy, and help predict how each business can use Co-Marketing to scale. The aftereffects of this partnership are often measurable not only in page views but ROI as well.

If You Scale Mine, I’ll Scale Yours

How is a Co-Marketing tool in any way measurable?

For starters, a lot of Co-Marketing facilitation sites offer Google Analytics integration as well as different types of accountability metrics you can use to track your results.

Out of these metrics, you can start to construct a formula that works best for you and your partner. Once you’ve begun to build this algorithm it will be easier to:

  • More accurately predict the type of outcome a particular campaign might yield for both parties
  • Immediately identify less desirable trends that may not have been apparent before the campaign
  • Use the analytics to measure accurately which markets produce the most value and construct campaigns around those metrics

Now that you’re ready to begin Co-Marketing…

Remember, success rears its head in many different ways. Before you start any new marketing endeavor, Co-Marketing or other, make sure you set clear objectives and validate the goals within your campaign. Co-Marketing can present its value in the form of a new lead, a sale, a procured user, or a converted customer.

Now go out and find someone who wants to join forces, conquer objectives, and take over the world with the solution that was hiding in plain sight the whole time. Co-Marketing!