Making the call for guaranteed satisfaction

#82 in the Project comes via a friend of Jack Campisi:

classic shine of greenwich

During the first 5+ years of Classic Shine of Greenwich, owner Anthony Covello would call each customer the day after their cars were serviced. It was a small personal touch that conveyed he cared and to insure the customer was completely satisfied.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a 30 second spot on Classic Shine:


How do you stand out in the sea of sameness and shine like Classic Shine? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Purple Goldfish?

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