Marketing at trade shows is critical for the success of a company’s display for a trade show and comes in many forms; including brochures, promotional signage, and trade show giveaways. When it comes to giveaways, there is a right and a wrong way to go about deciding on the one that is right for your business and customers. Below are tips on how to make the most of your giveaway strategy, which will ultimately boost memorability and the victory of your trade show booth.


Before you can begin shopping for promotional products, you need to know how much you can spend. Prices on giveaway products range greatly and can be very costly. Come up with a specific budget so that you don’t make the mistake of spending more than your company can afford.

Who’s Your Audience?

Knowing your target demographic is very important when picking the right items to give out to customers or prospects. What kind of freebie will help your audience remember your display? If you can answer this question then you are on your way to finding the freebie product that will resonate the best with your audience.

Consider Having More Than One Item

At all trade shows you will have those people who are on a mission to collect as many freebies as possible without any intention of doing business with those businesses. Unfortunately, it isn’t always easy to spot these “free loaders”. I would suggest having an inexpensive item on hand to give to everyone that visits your booth and a more expensive gift for loyal or new customers.

These tips will help you choose the right trade show giveaway for your business and budget. One last tip is to not put freebies in a bowl for all attendees to take. This is very ineffective at building your brand and won’t give your staff the opportunity to talk to these people and possibly turn them into new customers.