Online video has grown over the last 2 years and with the growth of social media and mobile devices, more and more businesses are turning towards using video as a marketing tool.

According to, 95% of video content is retained by its viewers, whereas just 10 per cent retains text. This is proof that more businesses are turning to video in the form of webinars and video e-learning in order to share and promote knowledge.

Here is a video explaining the power of video by’s David Hunstone and Kinura’s Sarah Platt.

In this video they talk about the benefits of webinars and how they can be useful for business. Webinars help businesses and indivudals to share and use knowledgeable information by attracting new people in the process.

Educate and Inform

Videos online have a unique power that enables viewers to learn a message they may not have already known and they do that through visuals and sound. This works well for businesses and means they can promote a service or product without having to bore people with a slideshow about company history.

Give people a resource

Once you have created a webinar, make sure it is recorded so you can resend it out as an email newsletter and allow people to socially share it or use it as a resource for their blog posts. If you offer a link on your own blog, this is a great way for people to link back to you and can help your online marketing efforts too.

Help improve your own business

Creating webinars will help other businesses but other businesses that make webinars can help you too. Training employees is a key aspect of growth and helping them to learn new skills or how to use machinery is something that should be given some thought. Webinars can help with this.

Improve sales

Return on investment that every business should consider and by creating webinars aimed at specific audiences, you can help to grow your income and credibility which all help to improve the brand and ultimately sales.

Webinars are a powerful tool online and will continue to show their benefits to businesses, regardless of their industry. As more people turn to video and their attention span shortens, the way we learn will be in the hands of video.