Marketing automation gives businesses a way to manage all their marketing solutions in one platform. With the proper training and experience, there’s always a way to take this software another step, so you can be sure you’re getting the most out of it. But, as much as you utilize your marketing automation software to bring in leads, sell products or services, email customers, and share the latest news, don’t forget that your marketing automation software also gives back. Not only does it make it easy for you to take care of a lot of tasks at once, but it also helps make your job easier in the future by giving you detailed reports of your clients’ responses to everything you’ve sent or shared.

Here’s how it works:

Check Email Opens

After sending out email campaigns, it’s important to take a look at the reports. The report can tell you a lot of things. It can tell you how many people opened the particular email, or how much time they spent reading it. It can tell you where the opens were coming from geographically, and even how long it took for the email to arrive in the recipients’ inboxes. Obviously, such specific information can give you a pretty good idea of whether or not your email was ‘received’ well. By keeping this information organized, you can make better decisions about how you want to approach your emailing situation in the future.

Compare Email Opens to Sales

Are you noticing any connection between the type of email campaigns you’re sending and how many people are buying? These are numbers that you’ll want to look at to better understand this relationship. If some emails have led to better to responses as far as sales, overtime you’ll want to collect that data and figure out which campaigns are having the strongest effect overall.

Figure Out a New Possible Target Audience

If you see that you’re getting a lot more email opens in a region that you haven’t actively been trying to reach, then your marketing automation service is trying to tell you something. Perhaps it’s time to expand your business to somewhere else and see where that can take you.

Discover Whether or Not Your Social Media Marketing is Leading to New Subscribers

Marketing automation gives you the ability to share on multiple social media platforms with a click of a button. And, as we all know, social media is a great way to connect with potential leads and current customers alike. But, sharing isn’t the only thing you can do with a marketing automation software. In addition, you can also compare your shares to the amount of interaction you see and new subscribers you’re getting. Keep this in mind when thinking about future lead generation strategies.

Want to know more about all the ways marketing automation can help you better understand your business? Then request a demo with The Mission Suite now to learn more.