Having the right tools in place can help you become more focused and productive, and as a marketer you will be able to have more visibility for the right audience. Connecting with individuals rather than the market as a whole will greatly improve your influence. Are you ready for some great resources to tap into? Use these top tools, and let me know how these work for you!

1) Don’t miss important mentions – Social Searcher

Stay on top of the latest mentions about your brand on social media. Social Searcher helps you to easily track conversations from your Fans and followers online. Metrics are pulled from hashtags, frequency, sentiment, and reach to name a few. This simple tool will help your business identify the right audience as well as who to follow in your industry.

2) Build more trust online – Klear

Discover the right influencers in your niche. Klear has powerful filtering options to hone in on the best along with the ability to focus demographics, category, and location. The goal with this resource is to connect with users in your niche who have a large following and forge relationships with them. As your brand is mentioned by them you this will help spread the word and create a trusted persona for your target market.

3) Understand conversations in real time – Hootsuite Insights

Learn what the social sentiment is about your brand from your community as it happens. With Hootsuite Insights you can filter results based on location, language, and gender so that you can be more responsive to your leads and customers. As trends change you will be notified right away, whether this be either negative or positive so that your business can stay one step ahead of your audience.

4) Collaborate with influencers – BuzzSumo

Find out who the top people are in your industry with powerful analytics in BuzzSumo. Use this tool to search for a specific keyword or hashtag in your niche, and go even farther by learning who has shared that specific type of content. If you need to improve on topics for content marketing then you will love what this software has to offer. This is also a great way to find journalists or other media outlets to promote your work with.

Hopefully you will find these influencer marketing tools useful to your brand networking strategy. Are there any that you would like to add as well?

Have fun with these tips and tools.