So, how’s your 2017 going? Got your content marketing strategy all sorted out and humming along? No? Well, that’s okay. There’s still time to sort it out; in fact, there’s always time to sort it out. Tech marketers do it all the time, well, they usually stop it all the time. Picking it back up can be a challenge, but I’m here to help you with that. Whether you’re starting or re-starting your content marketing strategy, a Tech Marketing Playbook ensures you continue it. Ensures you rock your tech content marketing all year long, in every channel.

Quick Reminder: What is a Tech Marketing Playbook?

A Tech Marketing Playbook (or TMP as I call them) is an integrated messaging document you use to produce all of your content marketing pieces. It’s loaded with a set of integrated and persuasive marketing messages about your tech product or service. A TMP sets up you up with consistent and strategically-produced marketing messages for every channel you use.

When you create one, you’ll have an essential roadmap that’s anywhere from 5-10 pages long. A TMP contains all the relevant marketing and selling statements about your tech products that you’ll build your content marketing on.

What’s the Benefit to a Tech Marketing Playbook?

The single biggest benefit to a TMP is that it gives you the single-source of marketing truth from which to create all of your essential marketing content. Use it with your in-house copywriters and freelancers alike to create:

  • Engaging product pages that explain the benefits of your products, relating them to your customer’s pain points.
  • Video scripts that showcase your products and how they help your customers overcome obstacles.
  • Lead generation brochures to give away in-person to your leads and prospects to show how you can help them.
  • Business blog posts and web articles that build brand awareness and thought leadership in your industry.
  • Informative LinkedIn company page to develop and encourage your brand awareness.

Now, Creating Tech Marketing Messages is Easier

Yes, you read that right. With a TMP you’ll be creating all sorts of content for your marketing channels more efficiently and effectively. Especially ones you need to create on-the-fly to take advantage of a topical moment or because your CEO had a great conversation with some board members. You’ll be able to create and publish content that supports all of this and more whenever you need to.

Please leave a comment. If you got a knowledge boost from this article, I encourage you to share it with your crowd. I love seeing you share.

For more helpful and valuable content marketing advice and tips, sign up for my newsletter, Small Bytes. It’s launching soon and you’ll get regular updates from me.