Peace, love, and joy are the sentiments that rest in the air during the holiday season. This time of year is marked by celebration and good cheer. This is also the time of year that we reflect on the past and the present, and at qSample we reflect in terms of marketing. During the holidays, marketers embody the spirit of the season and present some of their best and brightest commercials to draw in customers. There are some classic commercials that make us collectively sigh with nostalgia, but there are also some newcomers that are making us dance, smile, and even tear up a little. Check out a few our favorites below!

M&M – They do Exist

We are all very familiar with this Christmas classic. Two of our favorite fictitious characters’ worlds collide when they realize they both actually do exist. This commercial first aired in the late 80’s and has maintained its tenure for over 20 years. The commercial has a strong narrative focus at its core and relies on irony. Those two elements have greatly contributed to the popularity of this commercial as well as created brand association between the Christmas holiday and M&M candy.

Hershey Kiss – We Wish You a Merry Christmas

This commercial is another classic that has relished in many people’s hearts since childhood. It is undeniably a holiday favorite and many would argue that they could not imagine Christmas without this commercial. This commercial serves a greeting card to the viewer as it plays the Hershey Kisses rendition of the song We Wish You a Merry Christmas. Although this commercial is simplistic in its approach, it is another great example of brand association. The commercial paired with a line of holiday-themed Hershey Kisses available in stores has made the candy a holiday staple.

Macy’s Believe #OldFriends

Macy’s is commonly considered the holiday shopping headquarters. The brand is directly correlated with the Christmas holiday and has been for decades. The original store location is centripetal in the classic Christmas movie Miracle on 34h Street, and not to mention Macy’s Annual Thanksgiving Parade. With this reputation, Macy’s cannot afford to let the public down in the Christmas commercial department. This year’s commercial paid homage to Macy’s holiday legacy and also shows that the Macy’s brand bridges across many generations.

Heathrow Airport – Coming Home for Christmas

Now this commercial is sure to bring a smile to your face. We see two elderly teddy bears tote their way through the London Heathrow Airport. They are met by plenty of friendly crew members who extend them a helping hand when needed. At the end of the commercial, we discover that the teddy bears represent two grandparents returning home to visit their grandchildren for the holidays. This commercial is designed to ease the nerves of frustrated travelers and remind the viewer that togetherness and kindness are the roots of the holiday season.

Tory Burch

Tory Burch designed their holiday commercials to make the viewers want to dance. The commercial is modeled after a music video with Tory Burch products in the center of it all. The viewer is shown both scenes of holidays spent at home and at a resort with models lip syncing the hit song Don’t Mind. The lyrics allude to no matter where you go for the holidays the Tory Burch collection has the perfect outfit.

These five commercials do a phenomenal job of capturing the holiday spirit. From brand associations to nostalgia, these commercials are the perfect example of how to increase sales through emotional marketing. Undoubtedly, these companies will see the result of their marketing efforts in form of sales numbers throughout the last days of the holiday season.