Spring is the perfect season to focus on growing your business; the post-holiday chill has thawed and customers are seeking to improve their properties, lifestyles, and lives. Direct-mail marketing is a powerful strategy for spring business growth, especially when you take advantage of the following five best direct-mail marketing opportunities for Spring 2016.
- Spring cleaning
Spring cleaning can serve as a springboard for your direct-mail marketing campaigns. If you offer spring cleaning-related products and services, consider sending a postcard with a time-limited special offer and traceable coupon code. Or, print a booklet full of spring cleaning tips peppered with mentions of your products.
- Tax returns
Millions of Americans receive tax refunds in the spring, and many of them will use the additional money to upgrade their lives in some way. A sales letter or direct-mail catalog, along with a special tax refund offer, would be a great way to boost sales this spring. This is a particularly good idea for big ticket retailers: car dealerships, home theater retailers, remodeling and construction firms, landscape companies, musical instrument vendors, and more.
- Spring health challenge
New Year’s might be famous for health-related resolutions, but spring is when people finally take to the outdoors and are reenergized enough to commit to a lifestyle change. Companies that focus on health can send direct-mail postcards, sales letters, catalogs, brochures, and booklets along with a special time-limited offer to generate sales. Good examples include gyms and health clubs, jogging apparel retailers, C25K-type apps, weight loss programs and diet services, and all kinds of home workout equipment retailers.
Spring holidays can be excellent sales engines for many types of businesses; in fact, just about every type of company can brainstorm a relevant spring direct-mail marketing campaign that boosts business. Think about ways your company can reach out to customers for Easter, Mother’s Day, and Memorial Day. You can also check out some of these odd spring holidays for inspiration.
- Summer vacation
Summer’s a whole season away, but spring is when many families begin to plan their summer vacations. Vacation destinations, car rentals, airlines, hotels, and related services are all obvious candidates for launching a direct-mail marketing campaign; but many other businesses can also use summer vacation as a springboard for sales. A home security company, for example, might promote its ability to protect customers’ homes and help them feel at ease when they’re away on vacation.
How will you leverage the power of direct-mail marketing to grow your business in Spring 2016?