There is no doubt that mobile marketing can improve your business, whether that be through sales, customer service or efficiency – mobile marketing can do it all.

However it can be a slightly daunting task to read up and find out exactly what to do, how to do it and when to do it. And some businesses might even be put off by this… but you really shouldn’t be.

Mobile marketing really is simple and very effective, and by following these 7 simple steps – you will be well on your way to being the next business mobile marketing expert.

1. Know your objectives
It maybe an obvious one, but before you start you really want to set your goals and objectives for your mobile marketing adventure. SMS can help with all sorts of things and with every message you send, you really need to think about what you want your customer to do after they have received your message – so what do you want them to do…

  • Visit your website
  • Call, text or email you
  • Enter a competition
  • Purchase a product or service
  • Book an appointment
  • Or is it about just telling them about your brand or offer

2. Know your audience
The more relevance in the messages you send, the more response you will get. For example a man who is a football fan would probably like to receive a text message about your latest stock of football boots and tops. But not about your latest stock of women’s dresses.

So segment your data and audience into different categories so you can make sure you send the most relevant messages to each customer – segment by…

  • Sex
  • Age
  • Location
  • Income
  • Hobbies
  • Previous purchases

3. The message content
Now to get the message content right. You don’t want the message to be too long as customers will switch off and delete, so try to keep it short and sweet but make sure you get all the info in you need with a very clear call to action.

You also probably want an enticing opening line that forces the customer to read on…

“Great News! 20% off everything for this weekend only. Visit us at and use the discount code EXAMPLE20 at the checkout to claim. Text STOP to 88802 to opt-out”

4. Test, test and test again
Make sure you always send yourself and your work colleagues a test message first, always get in the habit of doing this as mistakes can happen and it is better to be safe than sorry.

5. What time to send the message
You really need to think about your message content and your objectives. At what time do you think your customers would like to receive this message? Timing is crucial for your response rates and the time of the message should relate to your message content, no one will want to buy a pizza at 9 in the morning for example, so think about the timing of your message as it can make all the difference.

6. Review your results
Make sure you measure the success of your messages…

  • Did people click your link?
  • Did they make a purchase? Did they give you a call?
  • Did you reach your objectives?

Record your results and then make other tests, send messages at different times, different days, different offers and then you will really be able to build up a great picture of what works for your customers and what they like.

7. Send and send again
Once you figure out what your customers prefer and like, your SMS campaigns will become a huge success for you, and will be a huge benefit for your business. So send and send again… get in the habit of sending regular messages to build up your customer relationships and develop your business.

It really is that easy… Follow these 7 simple stages and you will be sure to be reaping in the rewards of mobile marketing very soon.