“Innovation distinguishes between a leader and a follower.” – Steve Jobs
Are you the Steve Jobs of market research?
Have you ever been told – explicitly or implicitly – that your ideas didn’t make sense, or were impractical, or were stupid?
Have you ever doubted yourself?
Have you ever been fired?
Have you ever secretly thought you were smarter than the powers that be?
Have you ever believed in something?
Have you ever believed in something so strongly you were willing to risk embarrassment, ridicule, failure?
Are you hyper-focused on creating the highest quality products and delivering the highest-quality services?
In the newest wave of data from the Greenbook Research Industry Trends (GRIT) Report, sixty-eight percent of researchers expect significant change in our industry over the next five years. Most (63 percent) see more promise than threat in that change.
Are you in that majority that predicts significant change in market research?
If so, what are you doing to be a leader, not a follower?
There is only one Steve Jobs. But each of us can find inspiration in his legacy and apply it to our own lives.
What are you doing to innovate?