Have you built a foundation for marketing success within your organization?
As a marketing leader in your company, it is your job to build a marketing infrastructure that will attract and feed the most qualified leads to your sales team. Your professional success or failure will be measured by year-over-year increases (or decreases) in corporate revenue. To truly poise yourself for success, be sure to address the following:
- Strategy – A broad, multi-year marketing strategy aligned with your business goals should drive your marketing efforts. Your marketing strategy will serve as the umbrella for all tactical inbound marketing work. Realize that your strategy will change, evolve, and grow as you analyze and react to your marketing data.
- Systems – Multiple systems, both technical and procedural, will underpin your marketing strategy. Leads that you capture through marketing automation will be sent to your in CRM hosted in your corporate data center. You’ll need to forge and maintain relationships not only with your Chief Sales Officer, but also with your CIO and HR Director.
- Support – You can’t do it alone. Whether you choose to build out an internal marketing team, hire an inbound marketing agency, or take a hybrid approach to implementing your marketing strategy, you’ll need a trusted team with deep and varied marketing expertise.
Are your sales improving this year? You can’t can blame the recession forever. It’s the middle of 2012, how are you doing with your inbound marketing strategy? Do you have an inbound marketing strategy? Need some help?