Many people claim to use “Inbound Marketing,” but how many marketers really have a clear strategy for their campaigns? A great way to begin is by understanding the structure of an inbound marketing campaign, what your sales funnel looks like, and where various types of content belong within that funnel.
A complete and robust inbound marketing campaign consists of high-quality content marketing, CRO, marketing automation, a CRM and re-marketing. When your content is tailored to prospects in different stages of the funnel, you can move them through to conversion quickly and effortlessly!
Sources:
- SEOmoz.org/blog
- HubSpot.com