Coming up with new video ideas is one of the biggest challenges that comes with maintaining a consistent, successful online video plan.

This ongoing series from Candidio called “A Video You Can Do” will provide you with a new Production Brief (a purpose, interview questions and even BRoll ideas) on a regular basis to help keep those creative juices flowing and keep your Audience connected to your organization through video. Be sure to sign up on the right to get it in your inbox!

This time, we’re sharing with you “A Video You Can Do” that introduces your company in a personable way.

1. Purpose

In keeping with our simple formula for finding purpose for your videos, the purpose described in this Brief is as follows…

Our Audience will know, like, and trust us after viewing my video because we introduce ourselves in a personable way.

2. Interview Questions

A) Ask a founder or leader in your company ” What’s your name and what do you do here at XYZ?”

B) Ask “What’s your “elevator pitch” for XYZ?

C) Ask “How does XYZ solve problems for its customers?”

D) Ask “Is there anything else you’d like to add?”

3. BRoll Shots

A) Wide shot of building

B) Close shot of product or service

C) Shots of people using product or service

D) Shots of customers

Get the Brief!

View, download, edit & print this Production Brief to get started now!