If you know me, you know I LOVE football and marketing. So in my world, – and I assume the world of many others – the Super Bowl is one epic event.

Two of the things I love most in this world come together to create the perfect Sunday; one where I hunker down on my couch for the evening and view the most watched sporting event on television, all while enjoying the marketing and advertising brilliance of some of the world’s most popular brands.

Doesn’t that sound like heaven? Yeah, I thought so too.

In anticipation for the big game, and of course, the night when commercials are actually watched, I decided to look back on the past eight years of Budweiser’s Super Bowl commercials. While I may not be a fan of the beverage, I absolutely adore what their marketing team (or agency) does.

They tell us a story in every spot, a story that speaks to our emotions and reminds us once again, why Budweiser is the “King of Beers”.

2006 “Baby Clydesdale”

The baby Clydesdale gets me every time. A short glimpse at the Budweiser Clydesdale family, and it’s apparent Budweiser values the power of a dream and of course, family. And the last line is perfect, “I won’t tell if you won’t.”

2007 “King Crab”

I’m not sure why they strayed from the Clydesdale theme, but I wasn’t particularly fond of this commercial. I love the imagery, but I love the Clydesdales more.

2008 “Rocky”

And the Clydesdales are back! This Rocky theme is great and true to Rocky character, Hank trains hard and makes the Clydesdale cut!

2009 “Circus”

A true love story: even a horse will go through the fields, across a valley, and to the ends of the earth for love.

2010 “Bull”

As we all know, “nothing comes between friends.” Well done, Budweiser.

2011 “Wild West”

A little more lighthearted than usual, you can’t resist singing along. I love that the Clydesdales made an appearance; it wouldn’t be the same without them.

2012 “End of Prohibition”

Thank goodness for the end of Prohibition, and the Budweiser Clydesdales who’ve helped deliver the good times all these years.

2013 “Brotherhood”

I saved the best for last. I absolutely LOVE this spot; after all, you can’t break the powerful bond between a horse trainer and his horse.


According to CNN Money, the Budweiser Super Bowl commercial for 2014 will be one for the books: a 10-week old puppy and Budweiser’s Clydesdale horses. Let’s just cue the “awes” right now.

For the next week and a half, I will be patiently (more like impatiently) anticipating the big game and the even bigger ads. What brands are you looking forward to seeing during the breaks of what is bound to be an intense matchup?