There are thousands of businesses that start up every day, but the unfortunate fact is that the vast majority of them fail. While it can be lucrative and freeing, starting your own business is tough. In the world of Covid-19 and the new future that it will usher in, starting a business is probably only going to get tougher. That’s why it’s so important to start with as many advantages as possible, especially when it comes to marketing. To keep your business afloat, you need to use every method at your disposal to get the word out. The most important marketing strategies involve the digital world. Here are 8 marketing tools that you need when starting a business.


No matter what your marketing strategy is, you will have to produce content for your various social media channels and your website. Not only that, but you’ll want to send out emails to partners, potential supporters, and those who have signed up for your mailing list. Make sure that your content catches the attention of your current and potential customers, as well as business partners. Workfront helps you proof and review your content so that it is the best it can be.


Email is a powerful tool in your digital marketing bag of tricks. You should have a strategy in place before you start your business, and it should include not just marketing, but also acknowledging purchases and other transactions. MailChimp is perhaps the best-known email marketing provider, and offers a host of options and features to make it as simple as possible for businesses of any size. This includes templates, guides, and support so that you can produce great emails even if you have little or no experience.

Google Docs and G-Suite

As a small business, there’s no doubt that you want to keep your costs low. Google offers free cloud-based document editing, sharing, and storage through its Google Docs platform. You can collaborate and share work so that everyone involved in your business, from staff to partners, are connected. As your business grows and your needs become more robust, you can upgrade to G-Suite, which is designed with businesses in mind and offers more features and functionality.


In this day and age, if you want to be successful with digital marketing, then you need to have a social media presence. Hootsuite provides you with assistance in getting the most out of your social media efforts. You can schedule posts, which will save you time and keep you organized. You can also access all of your platforms through Hootsuite, so you can reply and keep track of the analytics for all of your channels without having to log in to each one separately. This will genuinely save you time and effort, and keep your social media efforts as efficient as possible.

Google Analytics

Your website is the hub for all of your digital marketing efforts. The ultimate goal is to have as many people visit your site and hopefully convert into sales. You need a quick and easy way to track those visits and the behaviors and habits of those users who find their way to your website. Google Analytics provides free services that can track anything you need to know about the performance of your site. It integrates seamlessly with any other Google products you have, and makes everything as simple as possible.

Sure Oak Keyword Density Checker

Search engine optimization (SEO) is all about getting your website to show up in the search rankings for certain keywords. They need to be used in specific ways on your website to get the most benefits. It can be hard to know if you have the right amount of your specified keyword, so using a keyword density analyzer will help you know if you are on the right track. Sure Oak offers a free keyword density checker that will let you know if you have too little or too much of a certain keyword and help determine how your content compares with your competitors. To check keyword density, all you need is to enter the URL of your page, and the checker does the rest for you.


One thing that’s incredibly important when running your own business is keeping organized. Trello will help keep your projects and deadlines at the front of mind, and help you delegate and share with your team. It’s completely free and easy to set up. You can have your team connected immediately so that there is no delay in getting down to work. Trello allows you to have different boards for each project you have, so certain team members can be included on only specific projects, and everyone can stay on task with what is relevant to them.

Hubspot Sales

Having success in business is about more than just getting your brand out there. It’s about identifying leads through a dedicated sales development strategy and converting them. Hubspot Sales can help with managing your leads and following up on them in a timely and effective manner. It integrates with most major email platforms, so you can easily track who you need to talk to and what your response times look like.


Starting a business is hard. There is a lot to learn, and a lot to do, and you may not have much time or money to work with at first. Digital marketing is a must for any business in the 21st century, and developing the right strategy is half the battle. The other half is using the best tools at the right times to maximize your marketing success.