A custom audio brand is as important to your customer’s ear as your visual identity is to their eye.
From the choice of music and voice talent to the strategy of the script and voice prompts, a custom audio brand is the auditory conduit that connects callers to your business with warmth, familiarity and professionalism.
But if your business has transitioned to a voice-over-internet-protocol (VOIP) telephone system, you may be missing out on the advantages of custom audio branding.
That’s because VOIP systems come with basic ‘plug and play’ features that are limited in customizable options. If you’re using these, you may be missing a strategic opportunity to connect with your customers, serve them and even sell to them.
Consider these seven ways custom audio branding can turn your VOIP system into a 24/7 brand ambassador.
#1: Custom audio branding ensures a great first impression
Without custom audio branding, your VOIP system will sound like every other company using an out-of-the-box system, including bland messaging backed by canned music.
Custom audio branding puts your best foot forward with a customized script matched with music specifically selected for your target demographic.
All components work together to ensure that the first impression is the right one.
#2: Custom audio branding gives your business a sound signature
When customers call your company, you want them to be able to close their eyes and feel as if they just walked into your lobby.
Custom audio branding enables you to create a sound signature that’s tailored to your demographic, builds a positive connection and engenders familiarity.
#3: Custom audio branding makes your VOIP audio congruent with other audio marketing touch points
It’s likely that when a customer calls, they have already visited your website and may even be familiar with audio branding you’ve used on promotional videos, radio ads or even podcasts.
Using the same audio brand on your VOIP telephone system reinforces your other audio touch points and strengthens the connection with your customer.
#4: Custom audio branding reinforces visual identity
Human senses work together to complete our understanding of an experience.
Your brand experience is no different.
Whether your visual identity is professional, informal or whimsical, your audio brand should reflect and reinforce that.
#5: Custom audio branding aligns your music with your brand
Music choices are a key part of your brand. Any music you use should align with your target demographics.
You only get a handful of choices with most VOIP telephone systems and none of them are great. But with a custom audio branding consultant, your musical choices are unlimited and you can rest assured that you’re operating within copyright laws.
#6: Custom audio branding strengthens your customer connection
At the end of the day, it really is all about customer connection. Every branded touch point your customer experiences strengthens the connection with your company.
When you have custom audio branding on your VOIP system, you have a competitive edge over those who do not.
#7: Custom audio branding prevents transition problems
When you work with a custom audio brand consultant for your VOIP telephone service, you benefit from years of professional experience and know-how.
Experienced consultants know how to pinpoint potential branding or technical problems that can accompany a transition to VOIP. These can include solutions ranging from simple audio format tweaks and hardware upgrades to ‘run-arounds’ that can save you time and money.
Consultants can also help you create an audio branding workflow and bridge the communication gap between the technical and marketing departments. This helps everyone understand the new technology and work together to achieve a seamless transition.