Many creative and digital agencies still rely on Excel for project management. Although we understand that this tool has become outdated for many situations. Trying to assess creative projects and automate workflows without the right specialized tool can harm relationships with clients and staff, turn great ideas into chaos, and lead to poor outcomes.
Instead, marketing and digital agencies increasingly want to make projects easier on themselves.
They’re always looking for effective online tools to outline every task in their project and easily collaborate with their team and customers. Their questions are around what tools are worth using to get integrated marketing services and campaign management.
Just like every digital agency and large company has its niche and strong points, its pros and cons, so do business tools. In this post, we’ve gathered six rockstar business tools in hope to improve your team’s performance and get award-winning results for your clients.
Our favorite marketing agency software recommendations
SE Ranking
SE Ranking is an all-in-one platform where large companies and digital agencies can manage marketing campaigns for websites of any complexity, compile reports, prepare commercial offers, and organize the working process for a large number of account reps and executives.
Top features:
- Position tracking
- Backlink monitoring
- Website audit
- White labeling
- Keyword clustering
- Social media management
- Marketing planning
- SEO reporting
What’s so special about this tool: SE Ranking features a user-friendly interface that makes your daily tasks simple and easy to navigate. It’s perfect for large companies handling many projects. Unlike other similar tools that only offer responsive websites for mobile, this tool has excellent Android and iOS apps that let you manage any projects anytime and anywhere.
Pricing: SE Ranking has free (limited features) and paid versions that start at $39 per month for the Optimum plan.
Mention
Mention is one of the best media monitoring tools to track what people are saying about your brand and your competitors. The tool allows you monitor key phrases and brand names in real time, so you never miss out on a conversation with potential customers.
Top features:
- Social media marketing
- Brand tracking
- Web monitoring
- Influencer research
- Media monitoring
What’s so special about this tool: Mention is a big time saver for agencies. It helps you to retweet, like, or share mentions and send any mentions via email. Because you can put so much information in one place and easily share it, it’s ideal for managing lots of clients.
Pricing: Mention has free and paid versions, the paid plans start at $29 per month with 2 alerts for up to 3000 mentions.
WorkExaminer
WorkExaminer is a must-have tool for large companies to control employees’ user activities and how many hours they spend on each task. It’s key for managing billable hours to clients.
It makes the whole working process efficient and helps you avoid an absolute nightmare. The tool helps you not only collect relevant data, but also track working time and block access to certain websites and content.
Top features:
- Website tracking
- Web filtering
- Instant messaging capturing tool
- Email recording
- Detailed reports
What’s so special about this tool: Among other benefits are the possibilities to schedule reports on agencies or users via email, accurate monitoring of employees, and the ability to create flexible work policies for employees.
Pricing: WorkExaminer has Standard and Professional versions that are free for 30 days and are limited up to 5 clients. The paid Standard version starts at $60 per year.
Trello
Trello is one of the most powerful project management tools out there, and easily lovable. It allows creating individual cards for each task and visualizing them on a dashboard that’s perfect for managing daily activities. You can easily add team members to each task that can add cards, make comments, and track changes for assignments.
Top features:
- Making different task lists
- Making changes on cards
- Add comments on cards
- Bulletin-board style
- Add videos, images, and files to each task
- Arrange lists by priority or dates
What’s so special about this tool: Trello provides a great visual interface that allows you make daily project management fun and intuitive. It is great for digital and creative agencies with complex projects.
Pricing: Trello has free and business versions with $9.99 per month/per user.
Dropbox
Dropbox is a reliable file-syncing and file-storage service. You can easily share files, videos, images, and other documents on your computer and sync them among your devices and computers.
Top features:
- File sharing
- File syncing
- Easy interface
- 2-16 GB free storage
- Deleted file recovery
- Edit files online
What’s so special about this tool: Dropbox is easy to use for personal and business users. When it comes to the upload and download speeds, it has one of the fastest in cloud storage. And since so many other people use it, sharing is simple.
Pricing: Dropbox has different pricing plans with 100 GB, 200 GB and 500 GB of storage space. The Dropbox Pro plan with 1 TB of storage place costs $9.99 per month. If you need more storage space than that, you can use Dropbox for Business.
Optimizely
Optimizely is a useful A/B testing and personalization platform for different websites and mobile applications. With its super easy interface, you can meet different needs of any type of client that wants to deliver special experiences to their target audiences through different channels.
Top features:
- Unlimited experiment & variation creation
- Diversified testing
- Test scheduling
- Geo-targeting
- Third party integrations
- Engagement tracking
- Custom reports
What’s so special about this tool: It’s super easy to create different variations and conduct A/B tests. The tool provides an endless number of tracking things like button clicks, plays, time on page, etc.
Pricing: The Optimizely Starter Plan is free to use. If the visitor number threshold is increased, the tool will become paid.
Conclusion
The marketing landscape is constantly changing as new tactics and online tools come up and agency needs change. It is very important to improve companies’ and agencies’ services in order to meet the needs of inbound marketing and avoid dropping behind your competition.