Marketing tactics help you get your products and services in front of your target audience. But without measuring your activities, you might be running blind.
Fortunately, analytics tools provide details about your current marketing performance and the channels responsible for the results. They help you understand what is working – and what it isn’t. They help shape your marketing strategies so that you can achieve better results in the future.
That’s why it’s so important to not only develop marketing strategies, but also to be very clear about your objectives and how exactly you’re going to measure them; i.e. which metrics you need to monitor and measure in order to improve your strategy and focus your efforts and resources on what really works.
In this blog post, discover 6 marketing analytics tools you need to know and use.
Understanding the true business impact of your marketing investments is critical to the success of your business. With this knowledge, you can ensure that you are always investing your marketing budget in the channels and activities to drive growth.
Infinigrow, an AI-driven marketing planning optimization platform, helps you do this.
By connecting to your CRM, marketing automation platform and the rest of the tools in your marketing stack, InfiniGrow gives you centralized, real-time visibility into your data.
InfiniGrow uses advanced multi-touch attribution analysis to uncover the exact impact of any marketing activity across different channels and KPIs. Considering that 42% of marketers see proving ROI as their organization’s top marketing challenge, this is vital.
The platform allows you to forecast the results of any budget scenario so you can build the most effective marketing plan for your organization. If that wasn’t enough, InfiniGrow provides you with ongoing, AI-generated recommendations about where to allocate your budget to maximize your results.
With Infinigrow, you can understand the exact impact that your marketing activities have on your business and confidently allocate your marketing budget toward the best-performing channels to hit your goals.
With this tool, you can understand your customers better and streamline your content and offers to improve conversions. Mixpanel allows you to segment your data based on different metrics to give you a more accurate view of your performance for different segments.
Likewise, you can see your users’ activities to understand how they’re using your products and if they’re hitting roadblocks. The cohort analysis helps you to compare how different sets of people use your website for a particular event.
Perhaps one of the most important features in this tool is the flow that visualizes how users go through your website pages. Having this information will help you optimize your pages for better conversions by identifying points where users drop off in your campaigns.
Added to these, you can create alerts so that you’ll know when some metrics experience sudden change. Mixpanel provides reports to share your results on your key performance indicators (KPIs) with your team members.
If you’re looking for an all-in-one analytics tool, then Cyfe is a great option to consider. This tool allows you to add widgets to your dashboard from the following categories:
- Web analytics
- Sales & Finance
- Social media
Added to these, you can add custom widgets. With Cyfe, you can connect your marketing platforms like Google Analytics, Facebook, and others and be able to track their performance in a place. Basically, it’s an easy way to collect and view all of your marketing data (although you can use for other purposes as well, such as keeping an eye on your sales and your salespeople), in one place:
The tool provides real-time updates on all the platforms which improve your data accuracy.
Furthermore, you can create reports easily from the data available on this platform. This is beneficial if you have team members or a boss who wants to see your marketing reports to evaluate the performance of your campaigns.
Improving search engine traffic is vital for any business. With SEMrush, you can get analytics to improve your search engine optimization and PPC ads performance.
First of all, you get details about your website’s organic traffic such as:
- Number of sessions
- Number of users
- Average Session duration
- Bounce rates
- Goal Completion
Detailed keyword analysis will help you find the right keywords to target. SEMrush provides details about your keywords such as search volume, cost per click, keyword difficulty, and more. You also get keyword suggestions to find long-tail keyword variations that are more valuable.
Furthermore, its backlink analysis tool will show you the websites linking to your pages. With this, you can get more opportunities and track your performance for your link building activities.
One of the best and most exciting features is the competitive analytics available in this tool. SEMrush allows you to track and see exactly what your competitors are doing to gain search traffic.
Added to that, you can find their top keywords as well as keyword gaps (keywords they’re ranking for that you’re not). Other details about your competitors you’ll find are their ad strategy, top PPC keywords, ad copy, and landing page analysis.
Even though you’re trying to create a customer-centric product, it’s a bad strategy to forget about your competitors. Because if your competitors are doing better than you at marketing their product and brand, you’re likely to lose business to them. But fortunately, there are ways to spy on your competitors.
TrackMaven provides competitive intelligence that gives you a much clearer view of how you compare against your competitors across 15 online channels. With this tool, you can get data about your marketing in the following categories:
- Social media
- Website analytics
- SEO & Traffic
- Social listening
- Influencer marketing
- Competitive intelligence
From the data you get, TrackMaven provides insights into your performance in each category. You can also measure your marketing ROI as this tool assigns a dollar value to the pieces of content on your website and your social media posts.
More so, you can make a side-by-side comparison of your marketing activities with your top competitors and industry influencers. The data you get on the platform are in real-time and helps to eliminate the issue of having outdated data.
TrackMaven has reporting features that helps you to present your performance data to your team members or boss.
Tracking your results is a vital part of the marketing process. Because at the end of the day, there’s no point in investing blindly in marketing strategies if you don’t know whether they actually worked or not. Not to mention, only be leveraging analytics you can further boost your marketing strategies, and consequently, your success online.
Use these tools to get data and insights on different parts of your marketing strategies – from social media to your website and from measuring actual marketing ROI to analysing your competitors.