If you’ve taken the time to outline your newest marketing campaign and all of its necessary components, chances are you’ve checked and double checked it for holes or weaknesses. It’s not a perfectionist’s nervous habit; it’s an extremely important part of the process, and your due diligence will surely pay off in the future. Nonetheless, there is a slight chance you might have overlooked any one of these 6 crucial, and easily forgotten, elements of an effective marketing campaign.
Social Media Advertising
It’s hard to believe in this day and age that there are still plenty of businesses who discount the value of social media marketing and advertising, but they are out there and they are doing themselves a major injustice – especially since you can spend a fraction of the cost of a Google AdWords budget to see similar results from social media advertising. While both of these methods are extremely valuable as advertising tools, it’s worth noting that social media advertising is more approachable from a budgeter’s point of view. If you’re not already taking advantage of the social media channels that best suit your customers, you should consider starting. No matter who your target demographic may be, they are likely on social media in one way or another.
In 2013, U.S. advertisers spent $5.1 billion on social media advertising, and that figure has grown exponentially over the last two years. Facebook alone is predicted to reach $14.27 billion in global advertising revenue in 2015. Numerous businesses are obviously seeing the great value in social media advertising, and it’s probably time for your business to follow suit.
One of the most important things that you could be forgetting to include in your email marketing campaign, your blog posts, your Facebook and LinkedIn company pages, your tweets, and even your video ads is the call-to-action. You can be certain that no matter what kind of information you are putting out on any of these platforms, many readers are just skimming, so it’s important for you to make sure they know what they should do next, even after just a quick glance at your content.
Do you know which of the components in your collective marketing campaign are helping you achieve the highest conversion rate? If you could figure that out, you would most likely start dedicating more effort to those components while altering the ones that fall short, if not dropping them altogether. If you are not accessing that information and using it to streamline your campaign, you could be wasting your funds. Long gone are the days of gambling with your marketing budget. Now you can use analytics to create data-backed strategies that increase the ROI on your marketing campaign and save you precious time and money.
In 2014, mobile surpassed desktops as the primary method for accessing the internet. In April of 2015, as a way of improving mobile search, Google began penalizing websites that were not mobile-friendly in mobile search results. If this isn’t reason enough to make sure your website, your blog, and your email marketing campaign is completely mobile responsive, then how about this: In 2015, tablet sales will finally overcome that of desktop PCs and laptops. What that means is that this mobile search trend is actually no trend at all, and if changes in mobile search haven’t negatively affected your business yet, they still could do so in the near future. Never skip going mobile.
Guest blogging certainly has gotten a bad rap in the last few years and has even been referred to by Google as a ‘black hat SEO’ method for acquiring backlinks. However, all the mudslinging in the world can’t change the fact that it can still work wonders for your search rankings. The trick is to treat your guest blogging efforts the same way you would treat the content marketing efforts on your blog or website. That means using only high-quality content and staying relevant.
If you harness the power of guest blogging correctly, you can successfully build new relationships with influencers in your demographic, grow your readership, gain new followers for social accounts, and acquire the links that will help boost your search presence, all without ever being penalized. Just do so carefully and respectfully.
Strangely enough, this is probably the most commonly forgotten aspect of marketing and advertising, although it can generate some of the most positive results for your brand. On the road to marketing and business success, you will find that there are a lot of people who need thanking and a lot of relationships that need nurturing. This is where advertising specialties comes in. Appreciation gifts for marketing contacts, loyal customers, followers, and even your staff, will help you keep up your momentum once important connections are made, by helping you remind everyone involved in your company’s growth that you value them. You can hardly put a price on that kind of an upshot.
Is there anything here that you didn’t previously consider including in your latest marketing campaign? If so, then it might be worth it to your business and brand to mull it over some more.
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