Marketing departments certainly have a full plate now that social networking has emerged onto the scene. For this reason, many companies have shifted their focus into optimizing these networking sites while still trying to keep a hand in more traditional marketing tactics. This has, unfortunately, put the idea of marketing to different cultures on the back burner. However, what many companies do not realize is that marketing to different cultures is really not as scary as it seems. In fact, it’s one of the simplest ways to increase your customer and client base.

Although marketing to different cultures involves a little bit of extra work, the payoff is great. This is something that should be on the top of ever marketing department’s priority list. If you think you’re ready to start marketing in different ways, following a few of these tips:

Things to Remember When Marketing to Different Cultures

1. Consider the language barrier and some of the struggles someone may have if English is their second language.

Non-native speakers typically have difficulty with acronyms and slang. This is not to say that you can never use either, but just make sure that you have a few campaigns composed of language everyone can understand. A great way to determine if your campaigns are confusing is to ask someone who speaks English as a second language. Generally these people will be happy to help!

2. Consider your business cards.

A company business card is a great way to help get your name out there to those in your community. Some companies have taken their business cards and printed them in a different language on the back. This is a quick and inexpensive way to let other cultures know that you are willing to take the extra step to incorporate their language. This works particularly well if you’re a business who works with one other specific culture.

3. Consider learning some of the beliefs of different cultures.

Although your culture might not give a second thought to certain everyday items or animals, other cultures may actually hold them very sacred. Once you learn more about the different cultures beliefs and values, you can plan your campaigns accordingly. Focus on staying away from anything that could offend a different culture and I think you will find that it will make a big difference.

4. Consider the different ways in which cultures get their information.

While your culture may be all about the social media, some cultures prefer the radio or television. Consider putting your advertisements onto TV and radio stations that are in a different language. You may have been missing out on an entire group of people by ignoring the ways in which they get their information.

5. Consider other businesses that deal with different cultures on a day to day basis.

Restaurants near airports, ethic food shops and/or clothing stores, and travel agents can make a big difference if you’re looking to engage with different cultures. These types of stores interact with different cultures frequently, so they would likely be able to help you and even make a recommendation for your company. In other words, work with those in your community to help spread the word about your business.

The most important thing to remember is that marketing to different cultures is not difficult. Once you do a little bit of your homework, you will likely realize that all you’ve needed to do were make some minor changes. According to the U.S. Census Bureau, minorities compromised over one-third of the countries population last year. In other words, you won’t be sorry that you took the extra time to include everyone in your campaigns.