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In today’s digital economy, most companies don’t have the in-house resources to run every area of their business.

Marketing and branding is an area that many companies are looking to third-party suppliers to obtain. Through an outsourced marketing company, companies can get cost-effective and objective marketing materials. You’ll get someone who sees your business the way customers see it.

1. Authenticity

You don’t want to produce marketing materials. You want to produce marketing materials that feel like genuine, authentic representations of who you are as a brand.

Regardless of the size of the marketing company, get a sense for the amount of dedicated personnel and resources that they can dedicate to your project. Are they spread too thin? Will they allow other branding strategies to muddy the waters?

Ideally, an outsourced marketing company should have a laser-focus and lightning-fast conceptual understanding of who you are and what you do.

2. Cost

You may not have a powerful in-house marketing team of graphic designers, market researchers, and copywriters. Developing an overall marketing strategy and paying those people individually as freelancers can be expensive.

An outsourced marketing company brings all the talent you need to the same table for a single cost. Still, make sure you’re getting your money’s worth by seeking out a few different companies. Ask for a rundown of what the outsourced marketing company plans to do, and how much each of the items should cost.

3. Style

If the webpage of the marketing company isn’t compelling to you, don’t hire them. If they don’t sound compelling when you meet with them, don’t hire them. It’s a very simple principle–an outsourced marketing company will never produce materials that are better than their own marketing materials. If you aren’t convinced to use them by their own graphics, personalities, and content, then they will never produce graphics, branding, and content that will compel your customers to engage with you!

4. Dedication

Does this company want to gather information and dump you a finished folder of products, or are they looking to participate with you in the marketing process?

One style isn’t better than another, it just depends on what you’re looking for. Talk to the company about their communication and rewrites process. If you’re overwhelmed in your business, you may want a hands-off approach. If you’ve got specific ideas and vision for your marketing, you’ll need an outsourced marketing company who wants to work with you like a business partner.

5. Turnaround Time

Great marketing projects are great today. If a firm is going to toy around with your resources for 3 months, a seismic culture shift will occur right underneath your marketing strategy. You need an outsourced marketing company that understands the value of speed, rushing your new content and branding to market before your hair turns gray.


Marketing is not a destination, it is a journey. You won’t ever find the “solution” to marketing. Apple didn’t make their 1989 commercial and then just keep running it month after month, year after year. Develop a relationship with a quality company, and they’ll begin to understand your brand the way you do and can help you produce quality marketing and content.