The holiday season is here! To launch successful holiday display ad campaigns, marketers need to be thoughtful about the creative, the offer, and the timing. Here at five tips to catalyze your holiday display ads through the New Year.

1. Use holiday-specific imagery and creative

Spruce up your ad creative, landing page, and site navigation for the holidays to demonstrate to consumers that you’re excited about the gift-giving season. Incorporate reasonably agnostic holiday symbols such as wreaths, snowflakes, evergreen trees and candles into creative.

2. Get the timing right

40% of consumers begin their holiday shopping by Halloween, according to an NRD study. You likely already know this, but campaigns should launch as early as mid-October. So, if you haven’t launched yet, better late than never—now’s the time! Promoting your holiday campaigns early allows you to take advantage of the Thanksgiving rush, and spread awareness of your brand for Cyber Monday through Christmas and New Year.

3. Avoid creative fatigue

To keep your ads looking distinct and fresh, update your creative once or twice a month. Changes can be low effort, like tweaking old concepts with new colors, buttons, borders, or images.

4. Use last year’s data

According to a McKinsey study, campaigns that rely on data improve marketing ROI 15-20%. Look at last year’s holiday campaign and sales figures to determine what products were the most popular. What channels were display campaigns most successful on? The results will help you focus your efforts on the highest-performing channels and highest-converting customer bases.

5. Be clear with discounts

Create urgency with shoppers by stressing the importance of short-term sales during the holidays. Be clear about the expiration date for discount deals, coupons, and promotions.

Follow these tips and get ready for your most successful year yet. Have a joyous holiday season.